Company brochure design and production style: Leading the New Chapter of Business Success

As an important carrier of corporate image display, the company brochure is an important tool to promote the brand and attract customers. In order to achieve the best publicity, the design and production style of the brochure is crucial. This paper will analyze the main types of brochure design and production styles from the angle of commercial use, and provide reference for the brochure design of enterprises.

Simple and atmospheric

Simple and atmospheric brochure design style with concise, clear as the main characteristics, suitable for the pursuit of quality and style enterprises. In the color selection, with white, gray and other light tones, give people a fresh, comfortable visual feeling. In layout design, use big title, a few pictures and concise text, highlight key information, make the reading process more smooth. This style is suitable for high-end brands, luxury goods, etc.

Creative idiosyncratic

Creatively unique brochures are designed in a style that emphasizes individuality, innovation and visual impact. Through unique creative design, attract the customer's attention, deepen the brand impression. Color selection, can use bright contrast color or gradient color, increase visual impact. Layout design, can use irregular layout and graphic elements, break the convention, enhance the visual effect. This style applies to companies in emerging sectors such as technology and creative industries.

storytelling

Storytelling brochures are designed with a focus on emotional expression and storytelling, bringing customers closer to each other by telling business, product, or person stories. In the color selection, with warm, soft tones, such as orange, yellow, and so on, create a warm, cordial atmosphere. Layout design, can adopt the way of picture and text, through illustration, photograph and text organic combination, tell the story. This style is suitable for businesses that emphasize corporate culture, brand story, etc.

Company Brochure Design and ProductionThere are many styles, so companies should choose the right style according to their own characteristics and target audience. The simple and atmospheric model is suitable for high-end brands and luxury enterprises, the creative unique model is suitable for enterprises in emerging fields such as technology and creative industries, the story narration model is suitable for enterprises that emphasize corporate culture and brand story, and the multimedia fusion model is suitable for enterprises that emphasize technology and innovation. In the process of design, enterprises should pay attention to the content and quality of the brochure and highlight the key information so as to make the brochure become the booster of enterprise success.