I. Cover Design

The cover, as the first impression of the brochure, should leave a good visual and psychological feeling to the customer. We generally use the brand logo as the main element of the design, or according to different brand concepts and corporate culture style to create a set of exclusive visual systems. Different strategies, such as red ocean strategy and blue ocean strategy, represent the unique business characteristics of the company. Generally choose eye-catching color as the main color toning, not only arouse reading interest from psychologically, but also can show corporate culture characteristics. The layout design of the cover is also very important. If the enterprise spirit and scale momentum need to be reflected, the combination of simple font, refined text and pattern can be used to highlight the company's advantages and cultural ideas; If the enterprise pays more attention to the brand's warm feeling side, can use the gentle and elegant design language to present, such as a large amount of white space or the use of a large number of brand tones, can be matched with rich humanistic emotion picture, to express the brand affinity side. Of course, there are a variety of cover styles to explore and try, the purpose is to better match the overall image of the enterprise to communicate externally.

II. Catalogue Arrangement

Generally, the contents of the information catalog of more than two major topics can appear in the layout after the cover is expanded. That's the overall framework. In this step, you can use the flexibility of the brochure to arrange part of auxiliary information in scatter. On the one hand, breaking the traditional overall narrative structure gives people a refreshing feeling, on the other hand, the fragmented processing of part of information leads readers to actively seek information and enhance their reading interest. Of course, the contents of the information directory should also be carefully selected, too much content will appear cluttered, no focus; Too little content makes it impossible to fully demonstrate the strengths of the enterprise, and it also makes the layout empty.

III. Content Design

In the brochure content design to highlight the key points, primary and secondary clearly. Because the brochure is different from the information pile of enterprise website, it needs to express complete enterprise image and product information in limited space. If the information is not clear and comprehensive, it cannot arouse customer's interest, and the customer may feel less professional and trustworthy. In addition, in order to highlight a certain selling point or feature, some brochures place the product in the center of the picture. In order to express the information more comprehensively, we should make reasonable use of the surrounding elements and graphics to set off the theme product. However, the amount and layout of surrounding information should be appropriate to prevent visual obstruction from affecting the reading experience. We can ingeniously incorporate corporate news, dynamics and other publicity elements to enrich the overall publicity effect while strengthening the professional strength of the enterprise. Finally, the layout of the product introduction should combine pictures and texts as much as possible to create a sense of coherence and rhythm, increase the impact of the picture, and guide the viewer to the viewer according to the beautiful layout of the layout, rationally shift the view, actively explore the potential reading information, and enhance the effective transmission and transformation of information.

IV. Color Matching

Color as the most intuitive visual element, it has a great impact on the atmosphere of the whole picture. Color can convey different emotion and temperament information, and it is one of the important factors that determine design style. Selecting appropriate colors according to different brand tone and corporate culture style will help to better display corporate image and brand charm. In the brochure design, we need to understand the emotional characteristics of common colors: For example, red represents enthusiasm, blue represents calm and rational, green represents vitality, yellow represents brilliant and so on. Choosing color according to the brand tone can enhance the visual aesthetics and strengthen the brand memory. Of course, we can also adjust the brightness and purity of the color, as well as match complementary color, adjacent color to enrich the overall visual effect, create different atmosphere and style to stimulate the interest of the audience, so as to achieve the desired design purpose.

To sum up, we're makingCompany Profile Brochure Design TextWhen attention should be paid to the cooperation between various elements to create a harmonious atmosphere to achieve good visual effects, the design should stand in the user's perspective to consider in line with the public aesthetics and have a certain guiding role to achieve the effect of enhancing the corporate image, the above is my summary of the company brochure design text needs. Attention to a few aspects hope can be helpful to you!