I. Clarify the purpose of the brochure

Any brochure is designed to achieve a certain purpose, or to build a company's image, or to promote a certain product, or to promote a certain service. Therefore, it is important to identify the purpose of the brochure before design, whether it is intended to promote the general public, or whether it is intended for a specific group of people, whether it is intended to detail the product's features, or whether it is intended to explain the company's philosophy. The design style varies with the purpose.

II. Determine the overall style of the brochure

The overall style of the brochure is determined by the overall image of the company and the purpose of the brochure. The image of the company is positive, the purpose of the brochure is to set up a good image of the company, then the whole brochure design should have vitality, full of hope. On the contrary, it should be stable, simple, generous design. For example, the image of a company in a high-tech industry should usually be modern, professional and tech-savvy. Once you've identified the overall style, the next thing you need to determine is the overall tone and typesetting. If the overall style is lively, then the color can be bright, typesetting can also be lively; If the overall style is simple, then the color can be light and elegant, the typesetting should also be concise and generous.

III. Arrangement of Design Contents

The contents of the brochure generally include the company introduction, product introduction, service commitment, and contact information. In the limited space, how to arrange so much content is very important. The content should highlight the key points and distinguish between the primary and secondary. Generally, the company profile and service commitment should be put first, as this is an important means to make a first impression. For product introduction, we should follow the process of understanding the whole product, understanding the part, and finally returning to the whole. The last part is usually supplementary information, such as the company's contact information, address, phone number, website address, email address, etc. During the design process, you can classify the content first and then arrange the layout. Consider how to arrange font size, color choice, tonal collocation, etc. Attention should be paid to the importance of the information to determine the density of the information, for important information to increase its proportion in the layout, can even be used to increase the font size, bold and other means to highlight. For secondary information, you can reduce the font size or use a slightly lighter color. When considering the layout of the content, care should be taken to maintain consistency between the parts. If the reader needs to jump repeatedly in order to understand the content, then this design is not successful.

IV. Selection and Matching of Colors

Color is one of the most powerful factors in visual performance. Different colors can cause different psychological reactions. So choosing the right color is one of the keys to the success of the design. The color of the brochure should be consistent with the image of the company as a whole, taking into account the preferences of the target audience. In addition, the purity of color, lightness, hue selection should also consider the collocation of its overall style. For example: Warm and cold colors are used according to different design styles and themes; Bright colors are suitable to express lively products; And the dull color is suitable for the performance of the company image, etc.

V. Printing and Binding

Printing and binding is the last and most important step in brochure design. The quality of the print has a direct impact on the visual effect and durability of the brochure; And the way of binding directly decides the form of the brochure. (e.g. paperback, hardcover, horse-riding, glued, etc.) . The choice of printing and binding methods should take into account factors such as the company's budget, the quality of printing and binding, and the cost of shipping. If the budget allows, you can choose a method of good quality and relatively low transportation cost. At the same time, we should also consider environmental factors, and try to choose environmental-friendly printing and binding.

Overall, a successful atmosphericCompany Profile Brochure DesignIt needs full market research and planning in the early stage, careful design and production in the middle stage, and rigorous printing and binding in the later stage. Only in this way can we produce a brochure that meets the company's image and target audience's preferences, thus achieving the desired publicity effect.