The calculation of p-number of enterprise brochure design is an important factor in determining the cost of brochure production. In the design and production of brochure, the calculation of design p number involves the scale of the enterprise, the characteristics of the product, the target audience and so on. Only reasonable planning can make the brochure better play its publicity effect.

I. Determination of the size and number of pages of the brochure

First, we need to determine the size and number of pages of the brochure. The size affects the printing cost. Generally, the larger the size, the higher the printing cost. And the more pages, the more information, the more attention of the reader. At the same time, the number of pages can also affect how the brochure is bound.

II. Product Characteristics and Target Audience Analysis

Determine the main contents of the brochure according to the size and product characteristics of the enterprise. Product features will determine the main information of the brochure, such as product features, features, benefits, etc. At the same time, the analysis of the target audience is very important. Different people have different needs and preferences. We should formulate corresponding publicity strategies according to the characteristics of the target audience. This information will directly influence the style and content of our brochure design.

III. Number of Ps for Planning Brochure

With the previous foundation, we can start planning the p numbers for the brochure. Generally, one page brochure contains a topic or a key message, so we can determine the topic and content of each page by analyzing the characteristics of the enterprise and the needs of the target audience. For example, if our product has multiple features, we can divide them into different pages for introduction. If our target audience is mainly for a certain group of people, we can highlight their needs. At the same time, we need to plan the number of p according to the size of the paper and the number of pages. Generally, a piece of a4 paper can hold about 2 to 3 pages.

IV. Demonstration of actual cases

It is more convincing to explain the calculation of p-numbers through specific cases. For example, we have a corporate brochure design for fitness equipment, mainly aimed at health clubs and gyms. Our brochure is 210mm*285mm ( a4 size) and has 16 pages. Based on the characteristics of our products and the needs of our target audience, we divide the brochure into the following sections: Company introduction, product presentation, product function introduction, use method introduction, case presentation, after-sales service, etc. Based on this information, we can roughly calculate the number of ps for each part, and then allocate the number of ps for each part according to the size of the paper and the number of pages.

In general,Corporate Brochure DesignThe calculation of p-number needs to take into account factors such as the size of the enterprise, the characteristics of the product, and the target audience. Only reasonable planning can make the brochure better play its publicity effect. In the specific design and production, we also need to take into account the printing cost, the way of binding and other factors, to ensure the final publicity effect and quality.