I. Inadequate planning in the early stage

Design and make a brochure, the early planning work is very important, the enterprise wants to express content, idea fully clear, then according to these content to determine the brochure design style, including color, layout, picture, etc. However, many advertising agencies do not realize this and often directly start the design work, resulting in brochure content that differs from the actual image of the business and does not accurately convey the company's message.

II. Poor design level

In the design of brochures, the design level directly affects the quality of brochures. At present, many advertising companies lack understanding of the design industry, resulting in low professional quality of designers, unable to meet the design needs. And a lot of designers don't understand the enterprise's products deeply enough, the design of the brochure can't accurately reflect the advantages of the products, thus can't attract customers. In addition, some advertising companies excessively pursue the aesthetic effect, neglect the practicability of the brochure, resulting in the content of the brochure too crowded on the limited pages, difficult to read, and also caused certain distress to customers.

III. Inadequate post-production

In addition to the design phase, the later production phase is also important. For example, the quality of printing, binding, etc. will affect the overall effect of the brochure. However, many advertising agencies have some problems in post-production. For example, some small advertising agencies use poor quality paper and printing processes to save costs, resulting in poor quality brochures; Some companies do not pay enough attention to the binding link, resulting in the brochure page is not neat, typos and other problems. The appearance of these problems will affect the publicity effect.

IV. Lack of effective communication

Communication with customers is very important in the design and production of brochures. Advertising agencies should fully understand customers' needs and ideas, and then adjust and optimize them according to the actual situation. However, in practice, due to various reasons, such as tight time and poor communication, advertising companies often cannot reach an agreement with customers, which results in the impact of the brochure design and production progress.

V. Lack of innovative thinking

With the intensification of market competition, advertising agencies need to innovate to attract customers' attention. However, many advertising companies lack innovative thinking in the design of brochures, and the design of brochures lacks personalized and differentiated features, which can not attract customers' attention. Therefore, advertising companies need to constantly learn new design ideas and techniques, and improve the creative thinking ability of designers.

Based on the above analysis, advertisingCompany Brochure Design and ProductionThere are many pain points in the process, such as insufficient planning in the early stage, poor design level, poor post-production, lack of effective communication, and lack of innovative thinking. In order to solve these problems, advertising companies need to improve the quality and effect of brochures by improving the professional quality of designers, strengthening the communication with customers, paying attention to details and making innovations.