With the rapid development of the digital era, the brochure design of enterprises is constantly updated and iterated. Focusing on the theme "New Trends and Strategies of Enterprise Brochure Design under Digital Transformation", the editor will explore new trends such as traditional film production to CTP, paper brochure to H5 version of e-book, and provide corresponding strategy suggestions for enterprises.

I. Transformation from Traditional Film Production to CTP Technology

The traditional film production technology needs to make the picture into film, and then get the black-and-white or color picture by developing, fixing and so on. The advantages of this method are intuitive and easy to understand, but the disadvantages are obvious, such as long production period, high cost, and inconvenient storage. The emergence of CTP (computer direct plate making) technology has completely changed this situation.

CTP technology can directly process printed manuscripts by computer, which greatly shortens the production cycle, reduces the cost, and facilitates the storage and transmission of printed manuscripts.

II. Expansion from the printed brochure to the H5 version of the e-book

Traditional paper brochures, though intuitive, are limited by the paper media to achieve dynamic effects and interactive experiences. The H5 version of the e-book makes up for it.

The H5 version of e-books enhances readers' reading experience through dynamic effects and interactive experiences. In addition, e-books can also achieve unlimited reproduction and dissemination of content, reducing printing costs, and facilitating content sharing and dissemination. In addition, the H5 version of the e-book can be customized according to users' needs to improve the publicity effect.

III. Strategies and Suggestions for the Design of Enterprise Brochure

1. Adapt to digital transformation trends: Enterprises should actively adapt to the trend of digital transformation, adopt CTP technology, and develop new publicity methods such as H5 e-books. At the same time, we should pay attention to the updating and optimization of the content to improve the quality and attractiveness of the brochure.

2. Highlight Brand Features: In the digital era, brand characteristics are an important part of corporate image. Therefore, when designing brochures, enterprises should pay attention to highlighting brand characteristics and enhance brand influence through unique visual design and refined text expression.

3. Focus on user experience: In the digital era, user experience has become one of the key factors for enterprise competition. Therefore, when designing brochures, enterprises should pay attention to user experience and improve the reading experience of the brochures through simple and clear page design and easy-to-operate interactive design.

4. Personalization: In the digital era, personalized customization becomes a trend. Therefore, enterprises should pay attention to the realization of personalized customization, according to users' needs and preferences, provide customized brochures or e-book services to improve user satisfaction.

In short, digital transformationCorporate Brochure DesignThe new trends and strategies of are multifaceted, including technology refresh, brand features, user experience, and personalization. Only by grasping these new trends and strategies, can enterprises be invincible in the market competition of the new era.