I. Design Concept

The color collocation of the brochure design of agricultural products company should pay attention to the natural, green and healthy characteristics of agricultural products. Through the use of color, consumers will have interest and good feeling for agricultural products at the first time. Color matching should follow the simple, natural, fresh and harmonious design concept, show the brand image and corporate culture of the agricultural products company.

II. Color Selection

1. Dominant tone: Green is the most typical color of agricultural products, representing vitality, health and environmental protection. Therefore, green should be the main color of the brochure, throughout the design.

2. Auxiliary color: In order to enrich the picture, select some natural tones as auxiliary colors, such as brown, beige, khaki, and so on, these colors can remind people of the land, crops, enhance the visual impact of the brochure.

3. Contrasting colors: In order to highlight the point, some contrasting colors can be used appropriately, such as red, yellow and so on, in order to attract the attention of consumers.

III. Color Matching Principles

1. Overall coordination: The color matching should be in line with the brand image and corporate culture of the agricultural products company, ensuring that the design style of the whole brochure is uniform.

2. Highlight the key points: On color collocation, should highlight this theme of agricultural products, through the use of color, let consumers at a glance can see the highlights of the brochure.

3. Hierarchy: The use of color should pay attention to the sense of layers, through the contrast of light and dark, cold and warm, purity, make the picture more rich and layered.

4. Emphasize visual impact: The color collocation of brochures of agricultural products company should pay attention to visual impact, through bright color contrast, attract the eyeball of consumers.

IV. Examples of Color Application

1. Cover Design: Green is the dominant hue with a dash of brown and khaki to create a natural and fresh atmosphere. A large green background can be used on the cover, along with produce graphics and the company logo to highlight the theme of produce.

2. Inside Page Design: The interior pages can be made of a variety of green gradients to show the growing process and natural environment of the produce. At the same time, it can be paired with brown and khaki illustrations to enhance the visual impact of the picture. The text part can be white or yellowish to highlight the font and make it easy to read.

3. Back cover design: The back cover can be used in a color matching similar to the cover, with green as the main color, brown and khaki as the supplement, to create a harmonious and unified atmosphere. Information such as the company's contact information and address can be added so that consumers can learn more.

In summary, agricultural productsCompany Profile Brochure DesignThe color collocation should take green as the main color, through the use of auxiliary color and contrast color, highlight the theme of agricultural products, create a natural fresh, healthy environment-friendly atmosphere. At the same time, we should pay attention to the principles and examples of color collocation, so that the whole brochure design more coordinated, vivid, visual impact.