With the development of society, the design of enterprise brochure has become more and more important. The design concept and practice of modern enterprise brochures pay more attention to simplicity rather than simplicity, emphasizing the characteristics of simplicity, clarity, easy-to-read and easy-to-remember, so as to better convey the enterprise's image and concept.

First of all, the simple design concept requires the designer to pay attention to the use of color in the design. Color is an important element of visual communication and one of the most influential elements in brochure design. Therefore, designers should choose concise and bright color collocation to highlight the theme and content of brochures, but also should pay attention to the harmony and unity of color.

Secondly, the simple design concept requires designers to pay attention to the use of layout. Layout design is an important part of brochure design, it can effectively convey the image and idea of the enterprise, but also enhance the visual effect of the brochure. Designers should pay attention to the conciseness and readability of the layout, avoid overly complicated typesetting and decoration, in order to highlight the theme and content of the brochure.

In addition, the simple design concept also requires designers to pay attention to the use of words. Text is one of the most influential elements of the brochure, which directly conveys the image and philosophy of the company. Therefore, designers should pay attention to the conciseness and readability of the text, avoid too cumbersome description and explanation, in order to highlight the theme and focus of the brochure.

Finally, in practice, designers should carry out targeted design according to the characteristics and needs of enterprises. Corporate brochure is an important display of corporate image and an important bridge between corporate and consumer communication. Therefore, designers should deeply understand the characteristics of enterprise culture, products, services and so on, and carry out targeted design according to these characteristics, so as to better convey the image and idea of the enterprise.

In short, simple but not simple design concepts and practices in modernCorporate Brochure Designis of great significance. Designers should pay attention to the use of color, layout, text, and so on. At the same time, they should carry out targeted design according to the characteristics and needs of enterprises, so as to better convey the image and idea of enterprises.