I. The Magic of Color

In visual communication, the power of color cannot be ignored. Color can directly affect people's emotions, arouse various psychological reactions, thereby affecting people's feelings and understanding of design. For the design of enterprise brochures, the choice and collocation of colors directly affect the image and brand value of enterprises.

II. Basic color system of enterprise brochure design

1. Blue: Blue usually gives a professional, sedate feel and is suitable for designing formal, high-end corporate brochures. At the same time, dark blue and navy blue also have a kind of calm, introverted temperament, suitable to express the firmness and strength of the enterprise.

2. Green: Green is a natural color, often give people a healthy, safe feeling, suitable for health, environmental protection, agriculture and other types of enterprises.

3. Red: Red is a color that has a strong visual impact and can attract people's attention. In brochure design, red is often used to highlight important messages or events.

4. Yellow: Yellow is a bright color that catches people's eyes and conveys a vibrant, innovative message. Ideal for designing young, dynamic and innovative business brochures.

III. Individual color system of enterprise brochure design

In addition to basic color systems, companies can choose their own individual color systems according to their own brand image and corporate culture.

1. Black: Black is a noble, mysterious color, suitable for the design of high-end, mysterious, technological business brochures.

2. White: White is a pure, clean color, suitable for the design of fresh, minimalist, technology business brochures.

3. Gray: Grey is a kind of neutral color, neither appear too cold nor appear too enthusiastic, suitable for the design of regular, steady business brochure.

IV. Techniques of Color Matching

In addition to choosing the right color system, color matching is also a very important link in the design of a corporate brochure. Here are some tips for color matching：

1. Accent Theme Color: One or more colors can be selected as the theme color, throughout the brochure design, so that the entire design style is unified.

2. Color contrast: Reasonable use of color contrast in the design can highlight key information and make the design more layered.

3. Brightness and purity of color: Color lightness and purity can also affect the visual effect, appropriate adjustment of color lightness and purity, can make the design more vibrant.

To sum up,Corporate Brochure DesignThe choice and collocation of color system have a direct bearing on the image and brand value of the enterprise. Through reasonable use of color, not only can enhance the visual effect of the brochure, but also can better convey the concept and culture of the enterprise. Therefore, the influence of color should be fully considered in the design, combined with the actual situation of the enterprise and the market demand, select the appropriate color system and collocation way, make the brochure design more perfect.