Picture album is a business card, it conveys the image and cultural connotation of the enterprise, is the bridge between the enterprise and the consumer. The home appliance enterprise also needs to reflect the individuality customization in the picture book design, through the design to enhance the enterprise brand image and product attractiveness. This article will discuss the personal customization of the home appliance enterprise's picture album design from the following aspects.

I. Positioning and Style

Album design first needs to determine the company's own positioning and target audience. Different home appliance enterprises have different brand image and cultural connotation, it is necessary to choose appropriate orientation and style according to enterprise characteristics. In the design of home appliance albums, the style needs to be set according to the characteristics of different product lines, for example: Kitchen electrical products are suitable for simple and atmospheric design style to highlight the practicability and functionality of the products; Small household appliances are suitable for warm, cute style to attract young consumers' attention.

II. Color and Layout

Color and layout are very important elements in album design, they can directly influence readers' reading experience and corporate brand impression. In the design of home appliance albums, it is necessary to select appropriate color matching according to the characteristics of the products to highlight the characteristics and advantages of the products. At the same time, the layout should be properly arranged to highlight key information and avoid overcrowding or empty space. In addition, home appliance album design also needs to pay attention to the use of pictures, through high-quality pictures to show the product details and features, enhance the reader's visual experience.

III. Personalized elements

Personalized element is a very important aspect in the design of home appliance album. Personalized elements can make the album more distinctive and attractive, attracting consumers' attention. In the design of home appliance album, personalization elements can be designed according to the characteristics of the enterprise brand and products, for example: Use enterprise logo, product trademark and other elements for decoration; You can also design some interesting illustrations or animation effects according to the features and functions of the product to enhance the interest and interaction of the album.

IV. Publicity copywriting

Propaganda copy is a very important part of album design, it can convey the brand image and cultural connotation of enterprises, but also can attract the attention of consumers. In the propaganda copy, need to pay attention to the expression of words and the use of language, avoid too flamboyant or exaggerated. In the design of home appliance album, it is necessary to write propaganda copy according to the characteristics and functions of the product, to highlight the advantages and characteristics of the product, but also to pay attention to the concise, clear and easy to understand language.

V. Post-production and printing

Post-production and printing is the last and very important step of album design. In the design of home appliance album, it is necessary to pay attention to printing quality and binding design to ensure that the appearance and texture of the album can accord with the brand image and product characteristics of the enterprise. At the same time, it is necessary to select appropriate printing materials and packaging methods according to different publicity channels and target audiences to improve the publicity effect and practicability of the album.

As a result, appliancesEnterprise Album DesignCustomization of the plan needs to pay attention to the orientation and style, color and layout, personalized elements, propaganda copy, post-production and printing. Through reasonable planning and design, it can enhance the brand image and the attractiveness of the products, and enhance the market competitiveness of the enterprises.