As the Mid-Autumn Festival approaches, the moon cake market has also ushered in a sales peak. As an important carrier of brand image display, the design quality of mooncake album directly affects consumers' cognition and purchase intention. This paper will discuss how to use the concept of user experience first in the whole process of composition design and interactive design of mooncake album, to achieve the perfect combination of album design and interactive design.

I. Typesetting Design

The typographical design of mooncake albums should follow the principles of simplicity, beauty and easy-to-readness. First of all, the basic elements of the album, such as size, paper, and binding mode, should meet the needs of the brand image and target audience. Secondly, the typesetting style should match with the brand positioning, such as high-end brands can use simple atmosphere, high-end elegant style, and people-friendly brands can use lively and lovely, warm and kind style. In addition, typesetting design should also pay attention to the text, picture, color and other elements collocation, in order to enhance the overall visual effect of the album.

In concrete operation, typesetting design should pay attention to the following points.：

1. Font selection: Select easy-to-read and beautiful fonts, and adapt them to the content features of different sections.

2. Picture layout: Arrange the picture position reasonably, keep the picture album overall beautiful, at the same time highlight the key picture.

3. Color Matching: The use of colors consistent with the brand image, while paying attention to color layers and contrast, to enhance the overall visual effect of the album.

4. Clear space: Properly control the blank space of the picture book to avoid overcrowding or empty space to improve reading comfort.

II. Interaction Design

Interactive design is an indispensable part of the design of mooncake albums, which can enhance the interest and attraction of the albums through the use of interactive elements. During interaction design, pay attention to the following points:：

1. Enhanced Interactivity: Modern technologies such as touchscreens and interactive games are used to enhance the interactive experience between consumers and albums.

2. Personalized design: Provide each consumer with customized picture album content to meet their individual needs.

3. Guided Design: Through interactive design, consumers can gradually understand the brand culture and product characteristics, and improve the information transmission efficiency.

In your interaction design, you should also consider the following aspects：

1. Interface design: The GUI layout and operation process are optimized to improve user experience.

2. Responsive Design: Responsive design for different devices (such as mobile phones, tablets, and computers) to ensure consistent user experience.

3. Security design: Ensure that the interaction design complies with relevant security standards to prevent information leakage and security vulnerabilities.

As an important carrier of brand image display, the mooncake albumPicture Albumtypographical designThe and interaction design should always be based on the user experience. Enhance the overall visual and interactive experience of the album with well-designed typography and color combinations, reasonable picture layouts, and interesting interactive elements. At the same time, attention should also be paid to interface design, responsive design and security design to ensure the perfect combination of album design and interactive design for the brand to win more consumers' favor.