I. Color Strategy

Color has a powerful influence in visual communication, so color selection is a top priority for the VI manual. According to the characteristics of the auction company, we should choose the color that can reflect the special atmosphere such as professional, authoritative, classical, artistic and so on. At the same time, the color collocation also should follow the overall VI design unity principle, in order to maintain the company image coherence.

II. Brand Font

The name, slogan, address, and contact information of the auction company must be presented in font in the brochure. To maintain brand consistency, the font style that has been identified in the Company VI should be selected. In addition, important slogans and quotes should be styled to match the size, style, spacing, etc. parameters specified in the VI manual to ensure clear communication of the message.

III. Graphic Symbol Design

Auction company's unique auction mallet, flag, logo and other graphic symbols should appear as important elements in the brochure to strengthen brand identification. These symbols should follow the principles of uniformity in the VI manual and appear in various visual elements, including front, inside, back cover, etc., to ensure that the overall visual effect of the brochure is consistent with the company image.

IV. Layout Design

Layout is the core of the brochure, which determines how and how quickly the reader receives information. Under the guidance of the VI manual, layout design should follow the principle of simplicity, clarity, and easy-to-readness, and avoid excessively fancy or complex elements interfering with the reader's vision. At the same time, should notice to leave blank, make text and picture have enough space to breathe, avoid visual fatigue. In addition, according to the importance and length of the content, the proportion of pictures and texts should be reasonably arranged so that the information is hierarchical and easy to understand.

V. Selection and Application of Pictures

Images play an important role in brochures, helping readers quickly understand the content. For auction companies, they should choose typical and artistic pictures, such as the auction site, transaction record, and expert team, to show the company's professionalism and uniqueness. At the same time, the size, angle, light and other details of the picture should also comply with the specifications in the VI manual to maintain the brand consistency.

VI. Printing Materials and Binding Design

Printing materials and binding design are the last key points of the brochure, which directly affect the texture, touch, and preservation of the brochure. Under the guidance of the VI manual, the printing material and binding design that match the brand image should be selected. For example, for high-end, professional auction houses, high-quality paper and hardback designs should be chosen; For more practical auction houses, relatively inexpensive but still high quality paper and simple binding designs are available.

auctionsCompany Brochure DesignThere are several elements involved in the production, and the VI manual provides a guiding framework for the entire process. By following the core elements of color, brand fonts, graphic symbols, layout design, image selection and use, and print materials and binding design, you can create a professional, engaging brochure that effectively conveys the brand image and unique services of the auction house.