In the design of a financial company's brochure, the picture album cover is undoubtedly the most striking part. It is not only a reader's first impression of the company, it is also a key factor in determining whether they continue to read. Therefore, the importance of the album cover design is self-evident. This paper explores the highlights and focus of brochure design for financial companies to help companies improve their brand image and publicity.

I. Highlights of Cover Design

1. Succinct and clear: The design of the cover should be concise and clear to avoid overly complex elements and colors that may distract the reader. Simple design makes it easier to impress.

2. Thematic highlights: The theme of the cover should be relevant to the company's business and highlight the company's core strengths and characteristics. For example, if the company is focused on wealth management, the cover should be designed to reflect elements such as professional, robust, and high-end.

3. Visual impact: The cover should be designed with a visual impact to attract the reader's attention. This can be done through elements such as colors, fonts, pictures, etc.

4. Brand identification: The cover design shall reflect the brand image of the company, including the company logo, color, font, etc. This helps increase brand awareness.

II. Focus Design

1. Pictures: The choice of a cover image is critical and should reflect the company's business characteristics or industry strengths. For example, if the company focuses on green finance, the cover image can be a green scenario or a picture of a related financial product.

2. Title: The title on the cover should be short and strong enough to summarise the main business or characteristics of the company. At the same time, the font and color of the title should be in harmony with the overall design style.

3. Company Logo: The Company logo should be placed in a prominent position so that readers can quickly identify the Company brand. At the same time, the color and design of the company logo should be in harmony with the overall design style.

4. Typography: The layout of the cover should be simple and easy to read. Elements such as font, font size, and line spacing should be selected in accordance with the overall design style and should be able to highlight key information.

In the specific design process, the following factors need to be considered.：

1. Audience: Different audience groups have different preferences and acceptance of visual elements. Therefore, when designing the cover, it should be adjusted according to the characteristics of the target audience to enhance the publicity effect.

2. Psychology of Color: Colors have obvious effects on people's psychology and emotions. When designing the cover, choose the right color according to the company's characteristics and the emotional needs of the target audience.

3. Internationalization: With the acceleration of globalization, more and more financial companies begin to expand overseas markets. Therefore, when designing the cover, the aesthetic customs and cultural background of different countries and regions should be considered to enhance the publicity effect.

Anyway, the cover of the picture book is financialCompany Brochure DesignThe key parts of the can improve the brand image and publicity effect of the company through reasonable highlights and focus design. The design process should be adapted to the characteristics of the company and the needs of the target audience to create a cover design that meets the market demand.