Cover design is an important part of brochure design, which directly affects the visual effect and attractiveness of brochure. A good cover design can not only attract people's attention, but also convey the company's brand image and philosophy. This article explores the way to attract attention to web company brochure cover design, to help designers better design eye-catching covers.

I. Clarify the theme

In cover design, the clarity of the subject matter is crucial. The cover of a web company's brochure should reflect the company's core business, product or service, as well as the company's brand image. As a result, designers need to have an in-depth understanding of the company's business and brand image in order to accurately convey this information in their designs.

II. Color Matching

Color is one of the most important elements in cover design, which can directly affect people's mood and attention. For online companies, color should reflect the company's sense of professionalism, innovation and technology. As a result, designers can choose some cool tones or more technology-sensitive colors, such as blue, gray or white. At the same time, designers also need to pay attention to color contrast and saturation to avoid visual fatigue.

III. Combination of Pictures and Texts

The combination of graphic and text is one of the commonly used techniques in cover design, which can effectively convey information and attract people's attention. During the design process, designers can combine important information such as company logos, names, slogans or slogans with relevant pictures or illustrations to enhance visual effect and communication. At the same time, designers need to pay attention to the size, color, and placement of text to ensure that the text conveys the message clearly and is easy to read.

IV. Creative Design

Creative design is one of the key factors that attract people's attention. Designers can use some unique design techniques, such as three-dimensional sense, perspective sense, light and shadow effects, to enhance the visual effect and attractiveness of the cover. At the same time, designers can experiment with some new typefaces and typography to create unique visual effects.

V. Visual Process

Visual flow refers to the order and direction in which people view and understand visual images. In the cover design, designers need to consider people's visual habits and psychological needs, rationally arrange the position and size of each element, so as to guide people's vision to move in the expected direction. At the same time, designers also need to pay attention to avoid the appearance of over-complex visual elements and over-crowded layout, lest affect the visual effect and message delivery.

VI. Overall Style

The overall style is one of the important parts of the cover design, it can reflect the company's brand image and design concept. For online companies, a simple, modern, tech-savvy overall style is more popular. Designers need to consider the company's brand image and target audience, choose the appropriate overall style and adjust and optimize accordingly.

The design cover is the webCompany Brochure DesignOne of the key elements of the way to attract attention. Designers need to be clear about the theme, focus on color matching, creative design, guide the visual flow and choose the right overall style to create a compelling cover design.