Using Paper to Tell Green Story | Sensory Experience Design Analysis of an Industrial Environmental Protection Enterprise's Promotional Album

Open this 28-page album and be instantly struck by its unique "touchable environmental" concept. The cover is made of recycled eco-friendly paper with vegetable fiber texture, which is rough and comforting in the hand, and this tactile design ingeniously echoes the company's eco-friendly technical characteristics.

The designer innovatively adopted a "four-dimensional narrative" structure: Visualized diagrams for environmental pain points account for 20% of the layout, technical diagrams for solving problems account for 45%, and visualized actual data accounts for 20%, leaving a blank space of 15%. One of the most distinctive dynamic contrast pictures of waste liquid treatment, through UV reverse varnish process, fingertip caress can clearly feel the difference of surface texture before and after purification.

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In the layout processing, the picture album forms a hierarchical visual guide. This design method significantly increases the retention time of key information and successfully avoids the over-specialization problem that is common in environmental technology content.

In addition, the entireEnvironmental protection album designIt shows the concern and respect for the environment everywhere, the pursuit of sustainable material selection, and the layout also follows the principle of simplicity to reduce the consumption of resources.

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