I. Selection of Paper

For product brochures, the choice of paper must pay attention to, if only general inkjet photo materials, it is not suitable to do high-grade product brochures. For some high requirements of printing products, import coated paper, art paper, etc. should be used as the main materials, so that the temperament and grade of the products can be met. If it is some ordinary products, should use domestic famous brand coated paper or art paper, these paper has low price, good quality characteristics, can meet the requirements of general products.

II. Color Matching

In the design of the product brochure, the matching of colors is also very important. To make the whole brochure look harmonious, comfortable, you need to pay attention to the color collocation. When choosing a color, it should be based on the characteristics and temperament of the product, while also taking into account the preferences and habits of the target audience. Generally speaking, black and white are versatile colors, suitable to match other colors; Red and black match together, suitable for high-end product brochure; The combination of blue and red is suitable to express the quality and character of the product.

III. Size Selection

In the design of the product brochure, the choice of size is also very important. Generally speaking, large-scale product brochures are suitable for showing the full picture and features of the product, suitable for exhibition or large retail stores; Small product brochures are suitable to be placed in the store or given to customers for convenience. When choosing the size of the brochure, it should be based on the characteristics of the product and the needs of the target audience.

IV. Selection of Binding Mode

In the design of product brochures, the choice of binding is also very important. Generally speaking, the way of paperback is more suitable for some simple product introduction; And hardcover binding is more suitable for some high-grade product introduction. In the choice of binding, should be based on the characteristics of the product and the needs of the target audience to choose.

V. Layout Design

In the design of product brochures, layout design is also very important. The layout should be concise, clear and layered, and avoid overly complicated illustrations and text. At the same time, the layout should be in line with the product characteristics and temperament, avoid too fancy or too monotonous. In layout design, the position and proportion of text and images are also very important, and should be arranged according to the characteristics of the product and the needs of the target audience.

VI. Printing Requirements

Printing requirements are also important in the design of product brochures. High quality printing equipment and high quality printing materials should be used for some products that require high quality printing. At the same time, printing color, glossiness, overprinting requirements must also meet the requirements. During the printing process, you need to pay attention to the following issues: For example, printing plate cleaning, ink ratio, paper humidity must also be noted.

In a word, in the design of the product brochure, we should pay attention to the selection of paper, the collocation of color, the selection of size, the selection of binding mode, the design of layout and the requirements of printing. Only when these factors are taken into account, can we design a high quality that meets the characteristics of the product and the needs of the target audience.Product Brochure。

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