What are the three major taboo points of album design?
Album design is a kind of visual presentation art, through the integration of text, images, typesetting, and other elements, convey the information of products or services, guide readers to generate emotional resonance, thereby improving the sales conversion rate. However, even with certain design skills, some designers still make some bogey points in the process of album design. These bogey points not only affect the design effect, but also affect the printing production, increase the cost, and thus affect the brand image. Next, let's learn about the three taboo points of album design.
I. Avoid "inconsistency between pictures and texts"
Inconsistency between pictures and text is a taboo in the design of the album, which refers to the contradiction between the words and pictures in the album, and the content does not match. For example, the pictures in the album are of machinery and equipment in the factory, but the words express the advantages of the new product, which can be confusing to the reader. When designing an album, you need to pay attention to the combination of text and pictures to ensure that they echo each other and achieve a harmonious and unified effect.
Printing production direction: Before printing, designers and printers need to communicate carefully to determine the requirements on color, font, and image format to avoid unsatisfactory printing effect due to mismatch between text and image.
2. Avoid "disordered typography"
Typesetting is a very important link in album design, it is a bridge to convey spiritual connotation. A clear, neat, comfortable, artistic typesetting, can make the design more concise, clear and beautiful. Conversely, confusion in typography, lack of focus, confusion in font color and shape, and lack of hierarchy can make the reader feel visually fatigued and difficult to convey the message.
Printing production direction: After determining the design scheme, the designer needs to leave blank, standardize the word spacing, control the font size, so that each layout has a good typographical sense and aesthetic feeling; At the same time, pay attention to the combination with printing methods and materials, and select appropriate fonts and colors to avoid font loss and color difference during printing.
3. Avoid "over-design"
Over-design refers to the designer's excessive pursuit of cool effect in order to reflect his design ability, resulting in the picture album effect is too complex, bulky and difficult to understand. The main task of album design is to convey information, not to show designers' creativity, so the design needs to convey information effect, over-design will cause aesthetic fatigue, and weaken the effect of album information transmission.
Printing production direction: Through the cooperation and communication with the printing manufacturer, let the designer understand the printing cost and printing effect limit, avoid the design cost too high and the printing effect is poor. In the design, should also adopt simple and generous style, pay attention to the layout and function of the coordination, make the album easier to read the collection.
Summary：
The quality of the album design often affects the impression of the user to the brand and the desire to buy. Therefore, designers need to pay attention to avoid inconsistency of graphics and text in the design, layout confusion, over-design and so on three major taboo points. In the process of printing production, designers need to communicate with printers in many ways to avoid problems caused by differences in design concepts and printing production. Only in this way can it be achievedalbum designThe perfect combination of printing and production gives an ideal effect.
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