With the progress of the times and people's constant pursuit of beauty, cosmetics and skin care products have become more and more essential to people's daily life, and the picture album is one of the important means of publicity. The printing quality of the album depends to a great extent on the selection of paper, the selection of the appropriate paper can make the album appear more beautiful and exquisite, but also can improve the brand image, the following will introduce the cosmetics skin care album design printing paper selection principles.

I. Basic knowledge of paper

Before understanding the paper selection principles, first briefly introduce the basic knowledge of paper. Paper is mainly made of fibre or vegetable fibres and is usually classified according to characteristics such as thickness, gloss, texture and weight. Common paper has matte paper, highlight paper, Ke's paper and art paper. The weight of the paper is mainly determined by the thickness of the paper, the higher the grams, the greater the thickness of the paper.

II. Principles for selecting paper

1. Select paper according to the design requirements of different fabrics.

There are many kinds of fabrics for cosmetics and skin care products, involving different textures, colors and textures. Designers want to choose paper according to the needs of different fabrics, generally can choose matte paper or art paper, matte paper can make the picture more texture, art paper is more suitable for those need to highlight the texture of the picture album.

2. Select paper with different glossiness according to picture type

Picture album picture type is also one of the important factors to choose paper, generally, flat screen suitable to choose matte paper; For pictures that need to highlight the focus, you can choose a glossy paper. For images that need to show the effect of bare skin or highlight products, use highlighter paper or Ke's paper to enhance the visual impact.

3. Consider album texture and color

Album design should not only consider the visual effect to be good, but also let the reader have touch, take the "artistic sense". If you want to show the warm and moist texture over the years, you can choose a number of cotton, wool, natural hemp and other high-texture natural fiber paper, conversely, if you want to highlight the color of the picture, choose color collusion, smooth, non-reflective paper more appropriate.

4. Select paper based on brand positioning and budget

Brand positioning and price budget are also factors to consider when choosing paper. Generally, high-end brands need to choose more high-end paper, such as art paper or mirror coated paper, and low-end brands can choose matte paper or high-gloss coated paper. At the same time, we should also consider the volume of printing and printing costs. The higher the budget, you can choose the higher price of paper.

In Cosmetics & Skincarealbum designIn printing, the reasonable selection of paper is an important problem that designers can not ignore. When selecting the paper, you need to consider the type, color, gloss and other factors in the album, and select different grades of paper according to the brand positioning and budget, so that the album can reflect a more beautiful, exquisite effect.

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