The Structure Level of Company Brochure Design
With the change of the times and the development of the economy, each enterprise has begun to pay attention to publicity and promote the brand image. Company brochures are a common means of publicity. So, how to design an excellent company brochure? This article will start from the structure level, combine topology structure and tree structure to expand.
I. Application of Topology
Topology is a popular way to design company brochures. This structure typically uses multiple pages, and the relationships between each page are represented by lines. This presentation makes the whole brochure structure more abstract, which is conducive to the distribution and reading of information. Specifically, the topology can be used in the following ways:：
1. Design the layout between pages.
The topology structure displays the content on the page according to a promotion theme by connecting lines between pages. When designing the layout, consider the relationship between each page to avoid confusion among pages. In addition, consider the importance of each page and highlight the content.
2. Placement of text and pictures
In the topology structure, the placement of text and images is very important. Therefore, the principles of clarity, eye-catching, and conciseness need to be considered. Proper descriptions and pictures can effectively enhance readers' understanding and memory, and highlight the features of corporate propaganda.
3. Build a complete reading process and style
Topologically structured company brochures need to have a complete reading process and style to avoid conflict or confusion in the presentation process. Also have an appealing style that makes the reader willing to keep reading.
II. Design Idea of Tree Structure
In the design of the company's brochure, tree structure is another common structural design. In this structure, information is classified by module based on the "parent node-child node" idea, which helps readers to have a clear understanding and find key information. In the design of the tree structure, the following points need to be considered：
1. Determine the root node.
In the tree structure, the root node is very important, it is the source of all information. Therefore, you need to determine the root node so that you can arrange the root node in the subsequent information display.
2. The connection of subnodes is abnormal.
In the connection between the information, the information connection between the child node and the parent node is very important. Sub-nodes need to be classified and connected to corresponding parent nodes according to the module sub-category to which they belong, so that information is more hierarchical and structured.
3. Information display
In the design process, you need to consider how the information is presented. For example, you can use pictures or illustrations to illustrate more complex information, and you can also use short text descriptions to enhance the reading experience.
4. Depth of tree structure
In the design of tree structure, we should pay attention to the depth of the tree. If the depth of the tree is too large, the reading experience will be reduced. Therefore, the information level needs to be analyzed and adjusted properly.
InCompany Brochure DesignTopology structure and tree structure are two very important structural design methods. Both have strong points, reasonable use can achieve the methodical transmission of information to readers, but also can show the enterprise advantages and characteristics. We hope that readers can take comprehensive consideration in the actual design and use it flexibly to create a professional and excellent company brochure.
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