With the rapid development of information technology, network marketing has become one of the important means of many enterprises, especially pure text companies. The design and layout of a pure-text company's brochure is not just a trivial matter, but directly related to the company's brand image and business development. Today, let's talk about the details you need to pay attention to when designing a pure-text company brochure.

I. Title

1. Make the most of your space

As I said before, brochure design and layout need to be creative and make the most of the space. The title is the eye-catching part of the whole brochure. Choose prominent font color and font size to add the visual beauty of the whole brochure and attract the attention of readers. At the same time, in the typesetting process, do not let the title foolishly occupy a page, want to let the title and the text harmonize, take care of each other, avoid wasting precious space.

2. Succinct and clear

The title should be concise and clear so that the reader can understand the main content at a glance. Don't use words that are too advanced to confuse people, and don't use adjectives that are too vivid to make people feel too dazzled.

II. Text

1. Matching of fonts and font sizes

The choice of font and font size is crucial in the layout design of the whole brochure. Different fonts and font sizes will bring different feelings, too large or too small font sizes will affect the reader's reading experience. Generally speaking, the text chooses normal font, Song Ti and other neutral fonts. In terms of font size, it is recommended that the font size be 12, and other parts should be properly matched according to the content.

2. Line Spacing

Line spacing is also important in brochure layout design. Proper line spacing can make the text clear, larger line spacing will make reading more comfortable, and smaller line spacing will make the text more compact, which is helpful for some text that needs to be simplified. However, too large or too small line spacing can affect the reading effect and aesthetics.

III. Typographical details

1. paragraph distribution

In the whole brochure design and typesetting process, paragraph distribution is also worthy of attention. For a long text, we can add a jump button when returning to the home page to facilitate the reader's reading. At the same time, the typesetting process should also pay attention to the segment spacing, a text paragraph and the first paragraph of the line spacing is to be controlled.

2. First Line Indent

In order to make the article more neat, also pay attention to the first line of the paragraph typesetting. Generally, it is recommended to use the first line indentation, so that the article presents a more obvious sense of structure and hierarchy.

4. Multi-tone matching

In the brochure design typesetting, multi-tone collocation is also a point that needs to be considered. Can pay attention to create an elegant and fresh feeling, collocation of appropriate color can make the typesetting more lively. However, when selecting a color scheme, you can match the color according to the content of the text and the main meaning of the expression, not too fancy and obtrusive.

Anyway, in plain textCompany Brochure DesignWhen you typesetting, you need to fully explore your creativity, especially the details of the typesetting. Only by paying attention to these details and applying them in practice can we achieve better publicity effect and build better brand image.

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