Demonstrate the company's environmental philosophy and responsibility through the design of the company's brochure
Economizing resources and protecting the environment has become the concept that every enterprise, organization and even individual should follow. In such a big background, in order to better display the environmental protection concept and responsibility of enterprises, many enterprises begin to pay attention to their brochure design, and in which the theme of environmental protection is reflected. Today, we will explore how to demonstrate corporate environmental philosophy and responsibility through the design of a company brochure.
Design Overview
Design is the soul of the brochure. The so-called brochure is a printed matter that has a certain scale and can be read many times for the purpose of conveying a particular message. The design should not only consider the beauty of the brochure, but also extend to the values and cultural connotations of the enterprise. For companies that value environmental protection, brochures should serve as a platform for them to demonstrate their environmental philosophy and responsibility.
Implementation of the theme of environmental protection
If you want to highlight your company's eco-friendly philosophy, you have to create an atmosphere in all the design elements of the brochure. For example, in color collocation should choose more natural color, such as light green, gray, light blue and so on. Or in the cover design can depict the theme of eco-environmental protection through pictures.
Printing itself is the key to environmental protection.
While demonstrating the corporate environmental protection philosophy and responsibility, the brochure itself should also be environmentally friendly. The use of plain printing or special printing techniques may be considered to reduce the use of ink in the printing mode. In addition, enterprises can choose some environmental-friendly paper, ink and other materials to emphasize the environmental protection concept of enterprises.
Presentation of results
When the enterprise is planning the brochure design, it is certainly hope that it can achieve certain marketing effect. Therefore, after the design is complete, it can be spread through a variety of channels. For example, enterprises can place brochures in various business occasions, such as conference rooms and exhibitions, to attract more people to pay attention to their environmental protection concepts and responsibilities. Similarly, it can be posted on a company's web page or on social media to increase the company's exposure.
In a word, in today's society that advocates environmental protection, enterprises should pay attention to the transmission of environmental protection idea and responsibility. More and more enterprises begin to embody it in the design of brochures, in order to better display the environmental protection image of enterprises. Through these four points, inCorporate Brochure DesignIt can well explain their environmental protection concept and responsibility, show a brand-new image, and play a good marketing effect.
Recommended Reading：
Cross-border design thinking: Leading the Future of Color Brochure Production
