Experience in Designing and Making Project Brochure
In practical work, the design and production of various forms of project brochures is an important link in project promotion and promotion activities. After many times of practice and summary, I deeply understand that a good brochure needs attention from design to production. Below, I will share my experience on project brochure design and production.
I. Design
A good brochure first needs to be attractive on the outside and withstand scrutiny on the inside. The design needs to start from the following aspects:：
1. Target audience
Different target audiences, we need to consider and produce brochures from different perspectives. For example, brochures aimed at technical personnel should highlight the technical features of the product; The brochures for investors should focus more on market prospects and value. In the design process, we should pay attention to the needs of the target audience to make the brochure more targeted and effective.
2. Structural focus
The overall structure of a brochure needs to be reasonable and hierarchical. During the design process, we should fully consider the reader's reception and understanding of the information, and arrange the information in a logical and clear structure, which not only makes it easier for readers to understand, but also shows the product features and attractiveness.
3. Balance the text-to-picture ratio.
The design of a brochure should not rely solely on words. Instead, the brochure should contain images, because a picture equals 1000 words and can display product information more quickly. In this way, excellent publicity can be achieved.
II. Production
A good brochure requires not only good design, but its production is just as important. The following are the key aspects to be aware of when creating a brochure：
1. Quality
A proper brochure needs to be printed and produced, and the quality of the print and material of the brochure is very important. The improvement of print quality and material quality can not only improve the overall quality of the brochure, but also increase the impact and success rate of the project in the medium and long term.
2. Portability
Brochures should be designed to be portable and displayed so that people can communicate anytime and anywhere and increase the exposure of the project.
3. Content update
A good brochure should be time-sensitive and up-to-date, so the design and production should take into account the issue of updating. For example, add QR codes and link addresses to collect user feedback and optimize projects.
In the project promotion, the production of the brochure is an important link. Designing and producing a good brochure requires careful thought and solution, solving different problems, and ensuring that it attracts people, appeals to customers, and demonstrates the benefits of the project, so as to achieve the purpose of promoting the project.Brochure Design and ProductionIt is a systematic process, and every step needs to be taken seriously to achieve the desired results.
Recommended Reading：
Human-oriented Special Design--A Probe into the Visual Quality in the Process of Album Design
