In today's Internet age, brochures are an indispensable communication tool, whether it's brand promotion, enterprise promotion or product marketing. The layout design of the brochure is the soul of the brochure design, and is the important element of the brochure to attract eyeballs and move people's hearts.

So how to use layout design to create an irresistible brochure? First we need to understand the concept of layout design. Layout design is a design activity that uses characters, images, colors and other elements to create visual artistic effects and convey information by using typesetting techniques in the limited space. In other words, layout design is a kind of creative result obtained by using and interlacing blanks and elements to highlight information.

In the design of brochures, the role of layout design can not be underestimated. A good brochure layout design should not only highlight the publicity content, but also ensure that the publicity information is concise and powerful, hierarchical and strong visual effect. How to do these, depends on the layout design skills and thinking of the brochure makers.

First of all, the layout should be harmonious and unified. The layout of the brochure should have a clear structure, and there should be a good connection between each layout. Use a unified design element, choose the right font, size and color, make the whole brochure look strong, harmonious and unified.

Secondly, layout design should pay attention to visual impact and rhythmic sense. In the visual impact, layout design needs to use contrasting fonts, colors and pictures to create a strong visual effect. This can attract the reader's attention, thereby arousing the reader's interest. In the sense of rhythm, the propaganda content can be divided into multiple stages, through the size of the layout, spacing and the use of blank space to create dynamic rhythm, increase the interest of the brochure.

Third, layout design should have the key prominent. By using a hierarchical approach, the key content is placed in the most prominent position, so that the reader can focus on these content. At the same time, in the layout design, the key information can be specially processed, such as magnifying, bolding, blacking, etc.

Fourthly, the layout design should be in line with the reader's reading habits. The layout of the brochure should follow a certain reading direction. Generally, the reading direction from the upper left corner to the lower right corner is the most suitable for the reader's reading habits, so that the reader can read the brochure more naturally and coherently. In addition, the layout also needs to maintain appropriate breaks, not let the reader too tired.

Finally, the layout design of a brochure production also needs to pay attention to the layout of neat and arranged, as far as possible to make the layout appear clear, content orderly. At the same time, the proper paper and printing technology should be selected during the printing process to ensure the printing quality and visual effect.

To sum up, the layout isBrochure Design and ProductionThe key, can directly affect the publicity effect. Through the clever use of layout design, can make the brochure more eye-catching, moving people's hearts. Therefore, the production of brochures should start from the layout design, carefully analyze the target audience, publicity content and publicity means, in order to achieve better publicity effect.

Recommended Reading：

Discussion on Album Design Advertisement with Regional Cultural Characteristics

Psychology in the Making of Hair Products Brochure: Emotional Factors and Visual Impact in Design

Color Guide for Color Brochure Production: How to choose a brilliant color scheme

Colorful mobile brochure production: Three-dimensional and graphic design concepts collide with each other