With the increasingly fierce market competition, more and more enterprises begin to pay attention to the importance of publicity activities. One of the key points is the design and production of the brochure, because it not only conveys the idea of the company, but also directly influences the purchase decision of the potential customer. In order to improve the publicity effect, we need to strengthen the emotional design. When designing and making brochures, we should pay attention to conveying the corporate culture and creating the personalized features of the brand, so that the brochures can better resonate with customers, thus achieving the promotion effect.

I. Definition of Emotional Design

Emotional design, based on human nature, emphasizes emotional experience, makes the audience receive sensory information at the same time, produces emotional resonance and timely physiological response. This design method pays more attention to convey the culture contained in the enterprise, from the consumer's point of view, through various ways to show the emotional connection between the enterprise and the consumer. One of the important scenes is the design and production of the brochure.

II. Emotional Design in Brochure Design

1. Create a brand's personal character
   In the design of the brochure, we need to highlight the personalization of the brand so that readers can easily distinguish themselves from other enterprises when receiving the information in the brochure. This design method not only includes the visual identification elements of the brand, but also should be based on the cultural characteristics, concepts and activities of the brand.

2. Reinforce Emotional Resonance
   In brochure design, emotional resonance can be carried out by means of images, audio, color, etc. For example, an interesting story can leave the reader impressed, memorized and interested in a product or service.

3. Reflecting the cultural characteristics of the enterprise
   The cultural characteristics of an enterprise, that is, the common character of its idea and talent group, should also run through the design of the brochure. This requires an understanding of the core values of the company during the design process and a series of relevant elements to highlight these characteristics. For example, you can create a personalized style with your business by using pictures, colors, etc. that match your culture in your brochure design.

4. Predict user requirements
   In the design of the brochure, the potential needs of the potential customer should also be considered. Through research and analysis of potential customers, designers can add content related to their needs to their brochures to attract their attention. For example, many consumers today focus on environmental protection and health factors, so businesses can focus on adding environmental protection and health-related content in brochure design to attract the attention of potential customers.

III. Combination of design and production

Emotional design is important, but only when design and production can complement each other, can the brochure achieve excellent results. Therefore, in the design and production process, need to pay attention to the following points.

1. Persist in goal-oriented
   A really good brochure can resonate well with consumers, but it often requires constant refinement and tweaking. Therefore, designers need to constantly plan and make the goal of brochure design and production, and continuously reflect and optimize the design and production of brochure according to the goal.

2. Determine appropriate text content
   The contents of the brochure should be readable, and the text information should be artistic and emotionally expressive to attract readers. As a result, designers need to ensure that the brochure is concise, logical and realistic.

3. Choosing the Right Printing Material
   Finally, the process of producing and printing the brochure is also critical. The printed materials selected should be suitable for the form and design of the brochure, as well as the necessary sustainability and environmental properties.

As a bridge between enterprises and consumers, brochures convey the culture, ideas, products or services of enterprises to potential customers. Designers need to help enterprises build personalized brand image through emotional design, strengthenBrochure Design and ProductionThe combination of the design and the production of the perfect match, thus through the promotion of the effect of the brochure, enhance the advertising effect and influence of the brand.

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