The Structure Logic of Artistic Product Picture Album
Today, in the era of technological development, product albums have become an important tool for business expansion. As an important embodiment of the art design, the structure logic of the product album is particularly important. Therefore, we need to realize that the structure logic of the album must conform to certain rules in order to ensure its successful display of product charm.
First, we need to realize that the album must follow the order of "core-key-specific information". Before selecting a core message, we need to understand our target audience and develop a clear and targeted core message. For example, if our target audience is small and medium-sized businesses, the core message could be "fast, efficient, cost-effective, market-oriented solutions." Then we need to focus on the details and break it down into key messages and specific messages. The key information fully reflects the selling points of the product, while the specific information provides the customer with detailed information about the product so that the customer can have a better understanding of the product.
Secondly, the visual representation of the album is also a crucial link. Designers need to design impressive covers to interest potential customers. In the whole album, designers need to follow the principles of auspicious superposition of canvas elements, small focus, unified layout, novelty and bright colors, in order to be more easily understood and stimulate the viewer's desire to buy. The variety of design and gradual effect are all art techniques that attract readers, and the adjustment of small details needs to plan out the color of the entire album to ensure that the visual effect of the entire album is consistent.
At the same time, the effective use of layout design is the most important of the album. Scattering information across different pages is a major weakness of the Long-form model. In contrast, using the grid layout increases the organization of the picture book and makes it easier for the reader to grasp key information. In addition, proper fonts and typography are important art strategies to better highlight product information.
Finally, care must be taken to avoid interference with the information by the design pattern. Designers should use minimal and effective design styles to highlight the product's features, not too complex to allow customers to understand the product information well. In fact, art albums should seek directness, ease of use and readability rather than visual excellence and aesthetic detail.
In a word, the structure logic of the art product album plays an important role in the process of displaying the charm of the product. Therefore, in makingPicture AlbumIn the process, we need to focus on the target audience, focus on innovation and detail, and use layout design to reinforce core, key and specific messages to best present the product's appeal.
Recommended Reading:
The Strategy and Practice of Page Size Selection in Product Promotional Album Design
The Color Matching Skills in the Design and Production of Publicity Picture Album
How to Use Color Skillfully in the Design of Enterprise Publicity Album
The Importance of Color Use in the Design of Company's Brochure Album