Reinventing the Tradition: Challenge the classic re-creation of brochure design of fashion design company

  • album design

  • 2023-09-12 15:35:13

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Art Revives Life

Brochure design seems to have always been the mainstream of luxury goods that are active in the fashion design world, like the walking dead's spell. Traditional brochure design fell into rigid and boring, tedious text, mediocre arrangement, isolated and boring picture constitute these abandoned in the long history of the failure. Now that a trend aimed at challenging this stale aesthetic is sweeping the fashion world, let's wait and see the game-changing revolution.

In this wave of innovation, we will re-analyze the connotation and value of the brochure design, and explore how to get rid of the old frame, and bring out the gorgeous modern style.

Wrought chain in one: Consolidate the beauty inside and outside

In the past, the fashion design company's attitude towards brochure design is undoubtedly "fearing hands and feet", too concerned about the form, neglecting to display the essence and soul of the product. Now, we're going to smash this limited design concept to the bone. Get back to the true value of the brochure by abandoning the transition flashy style: Transmit the beauty and charm of the clothing. Simple lines, bold colors, and just the right amount of light and shadow are all here to give every brochure a new life.

Challenge authority: Disrupting old fashion concepts

For a long time, many fashion design companies have been full of awe for brochure design, as if this is a sacrosanct authority. But in this era of defying authority, it's time to overturn this backward design thinking. When we revisit brochure design, we find that not only clothing products, but even the smallest details can be the vehicle for new visual experiences. Fine fabric textures, luxurious accessories and epoch-making materials can all be the starting point for our designs.

Beyond Boundaries: Brave to climb the top of creativity

There are many traditional brochures designed for a decadent, pretentious aesthetic, focusing attention on the numerous appearances away from the actual product. We're going to get rid of these inconsequential things, through the surface of the design, right up to its core. From the perspective of the whole brochure, we want to touch the story and values of the clothing brand, so that the brochure is truly carrying the soul of the brand. The lines in the shadows, the stories in the photography, and even the subtle blanks all convey the brand's identity. In the search for innovation, to reach the top of creativity, we can become leaders in the fashion world.

Tradition Continuation: Protect the truth and move forward in time.

Tradition has its own unique charm, combined with modern design that transforms complexity into simplicity, glows a different kind of brilliance. Reshaping the design of the brochure does not mean completely negating the traditional values, but integrating the traditional spirit with the characteristics of the times, so that our design can include the scenery of the North and the beauty of the South, and can be reconciled in the dream and movement.

When we pay homage to classics with a new design concept, abandon the tediousness, and present the beauty of simple and pure art, fashion designCompany Brochure DesignWill stand on the top of the tide and become a unique scenic route. Facing the future, let's work together to reshape tradition with wisdom and passion and write a new chapter in history.

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Shen Youmei Design and Printing

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