Breaking with tradition and expressing with emotion: Efficient and Practical Design Skills of Brand Album
Impact the visual boundary and break through the cage of form
In the world of design, innovation is a vital force for progress. Especially in the brand album design, once old design is often used on a large scale, now appears more and more boring, can't catch people's instant dispersal attention. Excellent design should not only have aesthetic feeling, but also should touch people's inner strings, arouse emotional resonance. It is the core skill that designers must master to break the shackles of correct form and create a unique brand album with emotional expression as the main line.
The Soul of Design--Emotional Expression
Emotion is the strongest link between human beings and objects, and is the soul of design. Whether it's a product like or a brand identity, there's a complex mood swing behind it. Designers can express the theme clearly, strengthen the cultural characteristics and use the emotional color, while revealing the core of the brand, at the same time, establish deep emotional connection with consumers, and stimulate their inner resonance.
The theme is clear, and it hits the soul.
The starting point of brand album design should be brand culture, and the theme must be clear, so that consumers can understand the message of brand in an instant. Designers need to deeply understand brand DNA, extract key elements, and based on this innovation design to make products unique in the visual ocean.
Cultural characteristics, emotional outpouring
Each brand has its own unique cultural gene, and that's what makes it unique. Incorporating the brand's story, history and philosophy into the design brings out this unspeakable charm. The communication of cultural characteristics not only can give the depth of the picture album, but also can touch the emotion of consumers.
Emotional color, immersive experience
Color is the most direct expression of emotion, it can make people feel the emotion that the designer wants to convey. Careful screening and matching of colors allows the album to impact visually and to resonate emotionally with the viewer to better understand the value of the brand.
Flowing layout, jumping space
The space application and layout in the album design can form a dynamic design through the change of rhythm. Make each page like a chapter, guide the reader to turn the pages, explore the brand story, and give the brand a richer tension.
Break with tradition and express with emotion; Efficient and practical, this is the mystery of brand album design. Designers need to use infectious design language, close to the hearts of consumers, let emotion flow in every design element, let the brand story feel in every turn, such a brand.Picture AlbumTo truly dazzle people's hearts and live birth.