Brochures are a very common promotional tool in the business and publicity industries. They can spread information at exhibitions, shopping malls, or other public places. However, given the numerous vertical brochure size choices, how to make the best choice? Here are some suggestions that I hope will help you.

First, consider the message of the brochure. Different messages have different needs and goals. If you're trying to convey a short message or emphasize a particular aspect, it might be more appropriate to choose a small size brochure, which captures the reader's attention more quickly and provides concise and clear information. For more detailed and comprehensive content, larger brochures can provide more space to show details and create appeal.

Second, consider the purpose of the brochure and the place where it will be displayed. If you plan to display the brochure on a cramped booth, it makes sense to choose the smaller sizes as they better fit the limited space. On the other hand, if your brochure is going to be used at a large exhibition or event, choosing a larger size will better attract attention, as larger sizes are more likely to attract attention.

In addition, consider the preferences and habits of the audience. Each region and culture has different aesthetics and preferences, so consider the needs of your local audience when choosing a brochure size. For example, audiences in Asian countries may prefer a small size brochure because it fits their preferred, refined, and concise aesthetic. In western countries, larger-sized brochures may be more popular because they attract more attention.

Finally, consider budget and production costs. Obviously, larger size brochures require more materials and production costs, so small size brochures may be a better choice for businesses or individuals on a budget. In addition, attention should be paid to the feasibility of printing and production techniques, and some special sizes may be more difficult to achieve, thus increasing the cost and difficulty of production.

In general, choosing the best vertical brochure size requires a combination of factors. From the message the brochure is intended to convey, the purpose and the characteristics of the venue, to the preferences of the target audience and the actual budget, these factors will influence your choice of size. Therefore, it is important to consider these factors carefully before creating a brochure and make the best decision based on the actual situation.

And finally, whichever you chooseBrochure SizeThe content and design of the brochure are equally important. A well-designed brochure can attract people's eyeballs, convey information, arouse interest, and thus achieve the purpose of publicity. Therefore, when creating a brochure, you should not only choose the right size, but also pay attention to the quality of the content and the attractiveness of the design so that you can really get the best results.