Today's business environment is changing rapidly, and there are rich and diversified information transmission modes, commercial album printing is still an enduring traditional way, and the process from concept to practice is also a cross-border fusion of art and technology. In this process, we need to be aware of Qiu Hao, sharp to reveal the possibility of every detail, with gorgeous words, precise technical terms and technical parameters, to give readers a modern business picture book printing vision.

First of all, clarity of purpose is the cornerstone of conceptual design. Any excellent business album comes from an excellent idea, which must adhere to the brand concept, clearly and consistently display the company's image. At this stage, the designer analyzes and categorizes known customer needs, and then creates a visual element that is imaginative and closely follows the company's culture.

Next is layout planning, which involves various design elements such as size, color, font, and so on. How to draw a picture with artistic clarity requires us to be good at freehand control, precise word count, and clear hierarchy. Technical parameters start to appear here, we use PANTONE color cards to ensure color accuracy, Helvetica or Didot precise font size to ensure reading comfort.

As we enter the stage of printing, we are immersed in the rigid machinery and the complicated operation. The four-color printing technology (CMYK) is applied to produce rich color effects by superimposing Cyan Cyan, Mageta Magenta, Yellow and Black. In addition, the use of terms such as high-gloss upholstery, frosted upholstery and special upholstery, as well as UV printing technology, determines how our printing results deliver a high-quality visual experience for our customers.

Polishing excellent business albums can't be done without post-processing, which is also a test and challenge to the craft. Decide on the album's texture of the film to go on, matte and light film can make the album more wear-resistant and dirty, while adding a little bit of brilliance and beauty. Cutting, folding, binding, all show an ingenuity and rigor.

In general, the businessalbum printingIt is not only a science and technology, but also an art and design. A business album that can convey the essence of the brand and create a visual impact, from the concept root, layout planning, improvised printing technology, to the later rigorous processing, all live in every minute of the work. This process is believed to be necessary for any business to convey its product and service message, and it is the only way for any designer and printer to pursue excellence.

Recommended Reading：

Conversation with employees: Employee Participation and Feedback in the Design of Enterprise Calendar

Impressive: Imprint and Memory in the Design of Enterprise Calendar

Application and collocation of color in enterprise desk calendar design

Classic and innovative to create a unique corporate calendar design