Advertising printing design is the combination of modern commercial culture and artistic means. The wisdom and skill behind it is beyond the conventional imagination of graphic design. Especially in the choice and collocation of color, it shows a kind of avant-garde and challenging innovator temperament. Today, let's analyze the combination of technology and humanistic thinking in Rosewood --- advertising printing design color selection and collocation techniques.

Color, as a temperament display, is one of the most direct and infectious elements of advertising information, and has a profound influence on its visual perception. The choice of color is accurate, directly related to the advertisement printing design core value - effectively conveys the information. For example, lively red represents enthusiasm, elegant blue represents trust, natural green represents ecology, with color as the guide, advertising design creates a kind of silent narrative, arousing the audience's soul resonance.

However, it is not enough to choose a basic color, and a successful advertising printing design needs more color contrast and collocation, which requires mastering the dialysis equation of color collocation and seeking a reasonable color matching scheme. Generally speaking, based on style, theme and brand image, we combine the three elements of color - hue, lightness and purity, and use the three primary color theory or contrast color theory to create a unique color picture. Master the parameter and proportion of color skillfully, can make advertising printing design as picturesque as a poem, as vivid as a dream.

What we can't ignore is how bold and innovative color effects are used. For example, we can highlight the subject through the contrast of filtered colors, mixed colors, hot colors and cool colors, or deepen the visual spatial sense of advertisements through color progressiveness and color overlay. All these require designers to transform the theory into a perceptual depiction through adventurous color experiments and experiences.

However, even if we have all the theoretical knowledge and technical parameters, we should not forget to respect the perception and cognitive psychology of the audience. The choice and collocation of color must be in line with the audience's psychological expectation, in order to achieve the best communication effect. Designers need to deeply understand the meaning of color in different cultural backgrounds and maintain the global and locality of color.

In this fast-changing modern society, advertising printing design is no longer pure commercial propaganda, but imperceptibly shapes our understanding and perception of the world. Color, as one of its brightest weapons, is playing with the audience's sensory experience, creating one gorgeous new world of advertising after another. Therefore, we need to study color more deeply, break the shackles of traditional thinking, understand and apply color more comprehensively, and create more impact and artistic appeal of advertising printing design.

Such as the stars in the night sky, such as the colors of the four seasons alternate, the colors give advertising.Print DesignSmart, also give our world heavy color. Deepen color cognition, independent thinking, awe art, give design more possibilities. This is the color selection and collocation skills in advertising printing design, which is the profound sincerity and enthusiasm we convey to you.