Brochure, as an important tool of corporate brand communication, its design and production need precise selection of printing materials. This is because, in the process of brochure design and production, the choice of printing materials is directly related to the publicity effect, affecting consumers' cognition and acceptance of products or services.

First of all, the brochure needs to be printed with smoothness and tactile feel. When we picked up a brochure, our first impression was the overall smoothness and feel of it. If the wrong material is selected, the smoothness of the brochure will be greatly reduced, causing an uncomfortable touch or even irritation. The smoothness and feel of the substrate material can be evaluated through scientific testing and technical parameters. Such as glossiness, coefficient of friction, and so on, these parameters can help designers more accurately select the appropriate printing materials, to achieve a good tactile effect.

Secondly, brochures need to be printed materials with excellent color expression. Color, as an important element of visual communication, can directly affect people's understanding and memory of brochure content. Therefore, the choice of excellent color performance of the printing material is indispensable. In the selection of printing materials, the need to consider its impact on color. For example, some materials may absorb some of the light, reducing the brightness and purity of colors. Therefore, in the design and production of the brochure, the selection of color reductive and color stable materials, can better present the designer's desired color effect.

Furthermore, brochures need to be printed materials with good durability and anti-aging properties. Undoubtedly, as an important carrier of corporate brand communication, brochures need to have a long service life. In practice, brochures are often affected by various unavoidable external factors, such as sunlight, humidity and temperature. Therefore, the selection of printing materials with good durability and anti-aging performance can extend the life of the brochure, ensure the long-term transmission of information and the long-term maintenance of the brand image.

To sum up, brochure design and production need accurate selection of printing materials is crucial. The smoothness and touch of printing materials, color expressiveness and durability and anti-aging performance of the selection, according to the propaganda purpose and effect requirements for scientific evaluation and selection. Only in this way can we produce high-quality, practical and durable brochures that better convey the image and value of the enterprise.

Perhaps we can use the ancient verse to describe it: Printing materials like the spring drizzle, dripping moist.Brochure design and productionof every word; Choosing the right way to harvest the rich spring spirit and let the viewer indulge in it.

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