In today's competitive business world, companies need innovative ways to communicate to stand out. As a traditional and effective marketing tool, the design and production of the brochure is very important. This article will explore the selection and application of regular and non-conventional sizes in brochure design, providing you with some unique and attractive ideas.

I. Advantages and Limitations of Conventional Sizes：
Regular size refers to the size standard that experienced designers have become accustomed to. For example, A4, A5, and A6 are common brochure sizes. the advantage of conventional sizes is ease of printing and binding, since most printing equipment is suitable for these sizes. In addition, regular-sized brochures are easier to carry and distribute and facilitate information delivery.

However, there are limitations to conventional dimensions. Due to the widespread use of regular size brochures in the market, it is difficult in form to attract the interest and attention of potential customers. Companies need to consider some unconventional size designs if they want to stand out from the fierce competition.

II. Surprises and Ideas for Unconventional Sizes：
Unconventional size brochures can create a unique visual impact and surprise for businesses. By choosing a unique size, we can make the brochure unique and eye-catching. For example, you can choose a long, narrow brochure that looks like an upside-down typesetting effect, or use irregular tailoring to break the usual rectangular shape.

Unconventional size brochure design brings unlimited creativity, can also better express the company's unique personality and brand image. Ingenious design that blends the core values of the enterprise with the shape of the brochure can make the brochure leave a deep and lasting impression.

III. Size Selection and Industry Linkage：
Different industries also have their own considerations when choosing the size of the brochure. For example, the food and beverage industry often prefers small brochures that are easy to carry and share. And the real estate industry prefers to choose the larger size of the brochure, in order to show the sense of space and luxury of the house. Therefore, when choosing the size of the brochure, consider matching the industry and target audience to achieve the best communication effect.

IV. Impressive at Unconventional Sizes：
"A journey of a thousand miles begins with a single step. "A unique and creative brochure can bring more attention and opportunity to businesses. As the ancient poem says : " to be alone in a foreign land, to think of family every holiday, "we need to show up in an unusual way to truly make a deep and memorable impression.

InBrochure design and productionBoth conventional and unconventional sizes have their advantages and limitations. Selecting an unconventional size adds freshness and creativity to the brochure and better displays the company's personality and brand image. At the same time, the characteristics of the industry and the needs of the target audience also need to be considered in the size selection. Let's not be bound by the rules, break the rules with unique sizes, and let the brochure shine with boundless charm!

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