Brochure design and production: The Art of Size Setting
Size setting seems to be a trivial chore that the average person probably doesn't care about. However, in the design and production of brochures, the setting of size carries a kind of art, which determines the layout of brochures, visual effect and the efficiency of information transmission. Whether it's a product or a corporate message, the precise size setting will be the guide for our communications.
First, let's explore the effect of size setting on brochure layout. As a kind of paper medium, the layout of the brochure is directly related to the presentation form and visual effect of the information. The size setting not only determines the size of the cover and inside pages of the brochure, but also closely relates to typography, picture, and text. In recent years, as technology has advanced, so has the size of the brochure. In addition to the traditional A4 and A5 sizes, there are now more bold and innovative brochures in rectangles, squares and even irregular shapes. This size change not only adds to the uniqueness of the brochure, but also draws the reader's attention.
Second, the size setting is crucial to the visual effect of the brochure. A small, well-proportional brochure can give a refreshing, minimalistic feel. And a brochure that is too big or too small can feel unobtrusive or bloated. The size also determines how images and text appear in the brochure. By properly adjusting the size settings, you can make the picture more vivid and clear, and take the text reading experience to another level.
Third, the setting of dimensions has a decisive influence on the efficiency of information transmission. On the one hand, the size limits the amount of information a brochure can contain. Therefore, designers need flexible use of limited space, the core information condensed, refined presentation. On the other hand, the setting of the size is also directly related to the reader's visual experience. A spacious and bright layout can guide the reader to read naturally and quickly obtain information in a short time. This is why many enterprises in the brochure design production will choose horizontal design.
The design and production of brochures, inspired by the art of sizing, is a must on our creative path. Only by properly setting the size and achieving the best balance between layout, visual effects and information delivery can the brochure better convey the values and ideas of our products and companies.
"And try new tea on a new fire, and make poetry and wine while you're in time. This poem comes from the Song Dynasty writer Su Shi's "An Answer to Xing Gang's Dragon Room Is the Event." When we design brochures, the size setting is like a new tea in general, it needs the test of fire and the precipitation of time to show its unique charm and value. Therefore, the size setting in brochure design is not only a technical parameter grasp, but also an art embodiment.
In a word, the size setting of the brochure plays an important role in the design and production. Proper selection of size can affect the layout of brochures, visual effect and efficiency of information transmission. By carefully adjusting the size settings, we are able to create more unique and appealing brochures that breathe new life and vitality into our product and corporate communications. Let's meet in the art of size setting and find outBrochure design and productionMore possibilities!
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