Brochure Design and Production Strategy from the Angle of Design Style

  • album design

  • 2023-09-11 14:03:30

  • 698

In today's highly competitive market environment, brochure design plays a crucial role. It is a bridge between enterprises and consumers, and can convey brand image, product characteristics and sales advantages to consumers. Therefore, a well-designed brochure needs not only to present the information clearly, but also to have a unique design style.

First of all, design style is the key to the success of the brochure. A unique and attractive design style can stand out from the competition. Modern style is one of the most popular design trends of the day and is loved by consumers for its simplicity, boldness and fashion. Modern brochure design should focus on balance and contrast, use bold colors and shapes to show the unique character of the product.

Brochure design and production

In addition to modern style, you can also consider choosing the appropriate design style according to the characteristics of the product and the industry. For example, for technology products, technology-sensitive design elements such as abstract geometric shapes, lines and gradations can be used to enhance the modernity and professionalism of the brochure. And for art brand, can pursue more artistic, abstract design, use rich color and texture to express brand innovation and individuality.

At the same time, to make the brochure more appealing, we need to use glossy words to describe products and brand characteristics. For example, a brochure for a high-tech product could use technical terms and technical parameters to emphasize its performance and innovation. Words such as "innovative and stable chip technology" and "high-resolution HD screens" can give consumers a deeper understanding of the functionality and quality of products.

In addition, we can also quote an ancient poem related to the theme to increase the charm and emotional resonance of the article. For example, when promoting an environmental protection product, you can quote Wang Zhihuan's "During the Stork Tower, the Yellow River flows into the sea" which means that the enterprise actively pursues the concept of environmental protection and sustainable development. Or can quote Su Shi's "Chibi Fu" in the "feather fan silk scarf, talking and laughing, "to describe the excellent performance and outstanding performance of the products.

Finally, proper colloquialization is also necessary in the text, which can increase the affinity and readability of the text. For example, when describing product features, you can use colloquial language, such as "cool appearance" and "extremely long battery life", to make it easier for readers to understand and remember.

Anyway, from the point of view of design styleBrochure design and productionThe strategy needs to be carefully conceived and based on a unique, attractive style. Use modern style or design elements related to product characteristics in the design, pay attention to balance and contrast, and highlight the individuality of the product. At the same time, the use of gorgeous vocabulary and appropriate colloquial expression in the text, quoting the subject-related ancient poems, can increase the appeal and artistry of the brochure. Only in the design style, the word expression and other aspects complement each other, can the brochure truly realize its propaganda purpose.

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