Printing, a seemingly ordinary but indispensable art. It is like a door that opens again and again, leading us into the world of paper, giving life to words and images. As a printing small white, the knowledge of this process is only on the surface.

However, working with a professional album production company, I have gradually discovered that the world of printing is unfathomable and requires constant learning and growth.

" 210mm × 297mm , 4P , 200gsm paper, overglued ... " is a series of seemingly obscure terms like whiplashes, piqued my curiosity about printing technology. In order to better communicate with the production company, I began to try to understand the terms and technical parameters. Paper size, number of pages, paper thickness ...... these key factors are like seasonings, together properly, to cook a unique style of picture album. Just like the ancients' insistence on literature and art, the professionalism of printing is the prerequisite for producing works of art.

Not only that, but professional album production companies have made me re-examine the importance of typography. Complicated information in the page picture book face to face, and excellent typesetting can bring readers in the ocean of clear springs. Bold font choice, reasonable kerning, precise picture cropping ...... these seemingly trivial details determine the art and readability of the album. As Yang Wanli's poem goes: "Some of the small, some of the small, some of the small, to return to the words, people are indestructible. "Only when every detail is dealt with in place can the reader feel shocked and infected.

However, industry knowledge and technical parameters are only one small step on the road to becoming a printing specialist. What really let me grow is the cooperation and communication with the album production company. With a wealth of experience and professional eyes, they not only gave me technical guidance, but also understood and conveyed the soul of the album. After all, technology is only the means, and creation is the end. From the initial conception to the final presentation, we explore and practice together, and grow together from the bumps and bumps.

As the ancients said: "All things are born out of nothingness, and play to the limitless. "Working with the album production company gave me a great deal of pleasure and satisfaction on the road to printing. The completion of each album is a baptism of the soul, both a challenge to printing technology and a self-growth. As the ancients said: "Thousands of hammering now see, how many times can the poetry turn?" Only by constant friction and honing, can we truly understand the mystery of printing.

Printing small white to expert is not an overnight thing. It requires us to keep working and moving forward. We also need to look for professional partners, and they learn from each other to grow together. Each cooperation is the exploration of printing art, and the process of transforming printing into experts.

Finally, I would like to conclude this article with a quote from Su Shi: "A smoky rain will always live. "On the road to printing, let us put aside impetuousness and anxiety, and integrate ourselves into this wonderful world. With theAlbum Production CompanyGrow together and embark on the journey of becoming a printing expert.

Recommended Reading：

In-depth analysis: Application of Psychology in the Design of Energy Enterprise Brochure

Image Dynamic: New Trends in the Design Requirements of Corporate Brochure

It's all simple: Simple corporate brochure design materials

Corporate Brochure Design Pictures: The Art of Bringing Products to Life