The logo design is an important part of the brand image, and the gradient effect in the logo refers to the transition between the color of the logo. Although the gradient effect can make the logo look more vivid and layered, some designers believe it is best not to have the gradient effect in the logo design.

First, the gradient effect adds complexity to the design. The purpose of the logo is to express the brand's characteristics and image concisely, and the gradual effect can make the logo look more complex and may make it difficult for the viewer to understand what the logo is intended to convey.

Second, the gradient effect may reduce the recognizableness of the logo. The logo should be designed so that the viewer can recognize the brand's features at a glance, and the gradation effect may blur the color of the logo, making it difficult for the viewer to recognize the brand's features.

Third, the gradient effect may affect the spread of the logo. The logo should be designed to adapt to different media and occasions. The gradient effect may cause the color of the logo to be displayed on the screen to be less than ideal, which may affect the brand communication effect in various occasions.

Finally, designers can use other ways to enhance the layering and three-dimensional sense of the logo, such as using shadows, three-dimensional shapes, etc. These methods can make the logo more prominent without increasing the complexity of the design.

In a word, although the gradient effect can make the logo look more vivid and layered, it also increases the design complexity, reduces the logo's identifiableness, and affects the logo's dissemination. Therefore, the designer inLogo designInstead of using the gradient effect, you are advised to use other methods to enhance the layering and three-dimensional feel of the logo.