In the prosperous business world, LOG acts as the image ambassador of the company and products, and is the visual symbol of the company's self-image and concept. One glance can let people recognize memory, distinctive logo is the effect that efficient logo to achieve. So, what kind of logo will earn public recognition?

Simple and clear design is the first element. The logo design does not need to be too complicated and garish. Instead, it should lighten the complexity of shape and color and emphasize simple, clean and clear visual effects. This is because simple logos are easier to recognize, remember, and maintain recognition against backgrounds of different sizes and colors.

Whether it's Apple's Bitten Apple or Nike's Swoosh, they are accepted by the world not only because of their simple and crisp design language, but also because of their deep cultural heritage and unique brand story. These two synergistic effect, let consumers see the logo not only to recognize the brand, but also to associate the brand to their feelings and value.

Uniqueness is also an integral part of the logo's popular recognition. Excellent logo design needs to show the unique side of the brand, let people quickly identify themselves among many brands, such as McDonald's Golden Arches, its unique design, can be identified at a glance.

However, designing a simple, literate and unique logo is only the first step, and consistency is the key to gaining public recognition. The logo should not be changed randomly. The visual image should be consistent. This consistency should be reflected not only in the logo itself, but also in all of the brand's marketing materials to ensure that consumers can easily identify it wherever they see it.

In general, a public-recognisableLogo designBy no means easy, it requires designers to understand exactly the core values of the brand and what design elements can capture the consumer's eye. They need to create a simple, meaningful and unique visual image, but also to ensure the consistency of the image and use it throughout all brand promotions, so that it is possible to create an influential logo and get the common recognition of the public.