Logo design is an important part of brand image. A good logo design can enhance brand awareness and recognition, while a bad logo design can affect brand image and reputation. Therefore, how to evaluate a logo design is very important.
First of all, a good logo design should have unique creativity and visual impact. A good logo design should get people's attention and make the brand instantly recognisable. Therefore, designers should start from the brand concept, cultural background, market orientation, and so on, design a unique logo in line with the brand image.

Second, a good logo design should be simple and easy to identify. The logo design should be highly recognizable to avoid being too complex and difficult to understand. A simple and clear logo design makes it easier for people to remember and identify brands, as well as making it easier to spread and share on social media.
Third, a good logo design should be durable and stable. The logo design should have long-term vitality and stability and should not be changed easily. Designers should work with the brand to understand the brand's long-term strategy and direction to ensure the durability and stability of logo designs.
Finally, a good logo design should have the right size and proportions. The logo design should be adapted to different sizes and scales to ensure that it is clearly presented in different situations. Designers should design logos of appropriate size and proportion according to brand requirements and occasion requirements.
To sum up, a good logo design should be unique, concise, durable, stable, and appropriate size and proportion. Designers should understand the culture, concept and market orientation of the brand from the point of view of the brand, so as to create excellent brand image.Logo Design。