The enterprise brochure is an important means for enterprises to display their own image to the outside world. Through the brochure, the outside world can understand the enterprise's products, services, culture, ideas and development situation more intuitively. A good brochure can bring great business value to a company, while a bad design can have a negative impact on the company's image. The enterprise visual identification system (VI) is a collection of corporate culture, values, product characteristics and so on. It is an important tool for enterprises to gain advantages in the competition. So, what is the relationship between brochure design and enterprise VI?

I. Unity

Corporate VI and brochure design are important components of corporate image, both of which need to follow the core concept and brand positioning of the company. Therefore, the application of enterprise VI in brochure design can make the brochure design style consistent with the overall image of the enterprise, enhance the visual impact and brand recognition of the brochure.

II. Visual Communication

Enterprise VI includes visual elements such as logos, standard fonts, color systems, and so on. These elements can be used in brochure design to convey information and strengthen brand impression. For example, if a particular color system is used in a business's VI, that color should also be used as much as possible in the brochure to reinforce the brand impression and make it easier for readers to remember the business.

III. Content Communication

The main purpose of the enterprise brochure is to convey the information of the enterprise's products, services, culture and ideas, and the enterprise VI can reinforce the effect of these information through visual elements. For example, adding VI-related pictures and illustrations to a brochure can make it easier for readers to understand the features and advantages of an enterprise's products or services.

IV. Brand Building

Excellent brochure design and VI can effectively shape the brand image of the enterprise, improve the reputation and reputation of the enterprise. By applying VI to the brochure design, the brand image of the enterprise can be more distinct and unified, and the recognition and memory of the brand can be enhanced. At the same time, by highlighting the characteristics and advantages of the enterprise's products or services in the brochure, it can also make the enterprise's brand image deeper into the hearts of the people.

V. Design Style

The design style of enterprise VI usually includes simple, modern, and traditional styles, which can be reflected in the brochure design. By applying the design style of VI to the design of the brochure, the design style of the brochure can be more in line with the overall image and brand positioning of the enterprise, and enhance the visual impact and brand recognition of the brochure. At the same time, different design styles can also bring readers different visual and psychological experiences, which can improve the publicity effect and reading experience of the brochure.

In summary, applying Enterprise VI toCorporate Brochure DesignIt can make the design style of the brochure more uniform, the visual effect more obvious, the content more accurate, the brand more distinct and the design style more diversified. This helps to improve the communication effect and reading experience of enterprise brochures, which in turn enhances the market competitiveness of enterprises.