Corporate brochure is an important means of corporate image and product display. Through exquisite design, corporate culture, product characteristics and advantages are conveyed. With the change of the times, the design form of the enterprise brochure is also evolving constantly, and the future development trend is also increasingly clear. The editor will discuss the historical evolution of the design form of the enterprise brochure and look forward to its future development trend.

I. Historical Evolution of the Design Form of Enterprise Brochure

1. Early stage: Early enterprise brochure design form is relatively simple, mainly to black-and-white printing and simple graphics and text arrangement, the design style is relatively simple. The primary purpose of the brochures at this stage is to convey information, not to be aesthetically pleasing.

2. Stage of development: With the development of printing technology and the renewal of design concept, the design forms of enterprise brochures begin to be diversified. Designers began to pay attention to the use of color, the innovation of graphic design, and the rationality of layout design. This phase of the brochure began to focus on aesthetics and visual impact.

3. Maturity stage: With the development of Internet and the arrival of digital age, the design form of corporate brochures has also undergone earth-shaking changes. Electronic brochures become the mainstream, dynamic design, interactive design and other new design forms begin to appear. The brochures at this stage are more focused on the user experience and efficiency of information delivery.

II. Future Development Trends

1. Digitalization and intelligence: With the development of digital and artificial intelligence technologies, the design of corporate brochures will become more intelligent and digital. With big data and cloud computing technologies, enterprises can more accurately analyze user requirements, customize personalized brochures, and improve publicity effects.

2. Interaction design: In the future, enterprise brochures will pay more attention to interactive design. Multimedia means such as interaction, touch, and sound will enhance users' sense of participation and experience and improve the publicity effect of the brochures.

3. Environmental protection and sustainable development: With the improvement of environmental awareness, the design of enterprise brochures will pay more attention to environmental protection and sustainable development in the future. It will be an important trend in brochure design to use environmental protection materials, reduce printing cost and improve resource utilization efficiency.

4. Personalization and customization: With the diversification of consumer demand, the future enterprise brochure will pay more attention to personalization and customization. Different brochure design schemes are provided according to different audience groups to meet the requirements of different users.

5. Converged new media: In the future, enterprise brochures will integrate more new media elements, such as short videos, H5 pages, and social media, to expand the publicity effect through diversified communication channels.

Brochure is an important means of corporate image and product presentation.Corporate Brochure DesignThe historical evolution of the form reflects the socio-economic development and the advancement of technology. Facing the future, we should pay attention to the development trends of digitalization, intelligence, environmental protection, personalization and new media integration, and continuously innovate design concepts and methods to adapt to the changes of the market and the needs of users.