Enterprise brochure refers to the publicity materials produced by an enterprise to promote its products, services, corporate culture, values, business philosophy, and company scale. It usually includes front cover, inside page, back cover and other parts, through the way of graphic and text to show the image and strength of the enterprise to the public.

I. Purpose of Design of Enterprise Brochure

1. Improve corporate image
   As one of the important means of enterprise publicity, the enterprise brochure is designed to promote the enterprise's image. Through exquisite design, unique creativity, high-quality printing and other means, let the public have a good feeling about the enterprise, thereby enhancing the reputation and reputation of the enterprise.

2. Delivering information
   The main purpose of a company brochure is to convey information to the public about the company's products, services, corporate culture, values, etc. Through the design of the brochure, the public can better understand the characteristics, advantages and core competitiveness of the enterprise, thereby enhancing the public's trust and recognition of the enterprise.

3. Promote sales
   One of the purposes of corporate brochures is to promote sales. Through the promotion and promotion of the brochure, more potential customers can understand the products and services of the enterprise, thereby increasing the sales volume. At the same time, brochures can also help enterprises build brand image, improve brand awareness and reputation, thereby promoting sales growth.

4. Build brand image
   Corporate brochures are designed not only to convey information, but also to build brand image. Through exquisite design, unique creativity, high-quality printing and other means, the public can have a deep impression and good feeling on the enterprise brand, thereby enhancing the brand's popularity and reputation. At the same time, the brochure can also help enterprises to establish unique brand image and values, thus to stand out in the market competition.

II. Discussion on the Design Purpose of Enterprise Brochure under Different Application Angles

1. Prospective Brochure Design Purpose
   The purpose of this brochure is to attract more potential customers to understand the enterprise's products and services, and to turn them into actual customers. Therefore, the brochure should be designed to highlight the characteristics and strengths of the business, so that potential customers can quickly learn about the characteristics and strengths of the business and generate interest and willingness to buy. At the same time, brochures should be designed with a focus on visual effects and typography to capture the eye and attention of potential customers.

2. Brochure Design Purpose for Partners
   The purpose of this brochure is to strengthen the partnership between the enterprise and the partner, enhance the mutual trust and identity. Therefore, brochures should be designed to highlight the content and strengths of cooperation between enterprises and partners, so that partners can better understand each other's strengths and characteristics and build stronger relationships. At the same time, the design of the brochure should be holistic and systematic, so that partners can better understand the overall situation and strength of the enterprise.

Anyway,Corporate Brochure DesignThe purpose should be to promote the image of the enterprise, to transmit information, to promote sales and to establish the brand image. The purpose of brochure design in different application perspectives should be based on different audience groups and needs.