Corporate culture is the soul of an enterprise. It is a unique value, code of conduct and sense of mission formed in the long-term development of an enterprise. An excellent corporate culture can strengthen the cohesive force of the enterprise, enhance the sense of belonging and loyalty of the employees, and also enhance the brand image and market competitiveness of the enterprise. Incorporating corporate culture into the design of the brochure can not only enhance the cultural connotation of the brochure, but also highlight the characteristics and values of the enterprise, and make the brochure more attractive and influential.

I. Artistic display of corporate culture

1. Concept identification (MI): The core of corporate culture lies in its unique concept identification, including the mission, vision, values and so on. In the design of the brochure, these ideas should be presented in an artistic way. For example, the mission and vision of the enterprise should be presented through graphic and text, so that readers can intuitively feel the core ideas of the enterprise.

2. Behavior identification (BI): Enterprise behavior standard is an important part of enterprise culture, including employee behavior standard, service standard, environmental management standard and so on. In the design of the brochure, pictures and text descriptions can be used to show the enterprise's behavior standards, so that readers can understand the enterprise's management and service level.

3. Visual Recognition (VI): Visual recognition is the most intuitive embodiment of corporate culture, including corporate logo, color, font, packaging design and so on. In the design of the brochure, we should pay attention to the use of visual recognition, to present the visual image of the enterprise in an artistic way, to enhance the beauty and recognition of the brochure.

II. Practical Application

1. Identify the relevance of corporate culture to brochure themes: At the beginning of the design of the brochure, we should deeply understand and excavate the cultural characteristics of the enterprise, make clear the theme and style of the brochure, make the corporate culture and the theme of the brochure echo each other and form a unified whole.

2. Artistic graphic design: In the brochure, we should pay attention to the artistry of graphic and text design, and show the concept, value and code of conduct of the enterprise through exquisite pictures and vivid words. At the same time, we should pay attention to the selection and typesetting of pictures to make them conform to the enterprise's visual recognition system and enhance the beauty and recognition of the brochure.

3. Highlight enterprise characteristics: In the design of the brochure, we should pay attention to highlighting the characteristics and highlights of the enterprise, and attract readers' attention through unique visual design and interesting graphic and text content. At the same time, we should focus on differentiation with competitors to make the brochure more distinctive and attractive.

4. Communication of corporate culture: Brochure is not only the display of corporate image, but also the carrier of corporate culture. In the design of the brochure, we should pay attention to the value and mission of the enterprise, so that readers can feel the cultural atmosphere and spiritual connotation of the enterprise.

Corporate culture is an important support for enterprise development, and corporate brochure is the carrier of corporate image and culture. Incorporating corporate cultureCorporate Brochure DesignIt can not only enhance the cultural connotation of the brochure, but also highlight the characteristics and values of the enterprise, making the brochure more attractive and influential. Therefore, in the process of designing brochures, enterprises should pay attention to the combination with corporate culture and display the ideas, values and behavior norms of enterprises in an artistic way, so as to better spread the corporate culture and promote the brand image and market competitiveness of enterprises.