With the process of economic globalization, the design of enterprise brochure has become an important means to display enterprise culture and brand image. In this era of information explosion, the traditional brochure design often lacks originality, it is difficult to arouse people's interest. Therefore, cross-border integration and incorporation of traditional cultural elements into the design of corporate brochures has become a new trend. This paper will discuss the necessity, possibility and concrete implementation method of such integration.

I. The need for cross-border integration

1. Improve brand image: Traditional cultural elements have deep cultural connotation and unique aesthetic value. It can be incorporated into the design of enterprise brochures to enhance the brand image and make enterprises stand out among many competitors.

2. Enhance cultural identity: In modern society, people's cognition and identity of traditional culture are gradually enhanced. The incorporation of traditional culture elements into the design of enterprise brochures is helpful to enhance the cultural identity of target audiences and enhance the brand reputation.

3. Improve brand communication: Through cross-border integration, the design of corporate brochures is no longer limited to traditional graphic expression forms, but a combination of modern design concepts and traditional cultural elements, which can attract more audiences' attention and enhance brand communication power.

II. Selection of traditional cultural elements

When selecting traditional cultural elements, enterprises should choose the most representative and aesthetic traditional cultural elements according to their own brand orientation and the characteristics of target audience. For example, for enterprises that are good at traditional craft, traditional patterns, patterns and other elements can be selected; For enterprises with historical culture as the background, you can choose ancient architecture, poetry and other elements.

III. Approaches to cross-border integration

1. Creative design: In the design, the creative combination of traditional cultural elements, through ingenious design techniques, combine traditional cultural elements with modern design ideas, form a unique visual effect.

2. Material Application: Use traditional materials such as paper, fabric, ceramics, etc. to enhance the quality of the brochure and enhance the visual impact.

3. Color Matching: The use of traditional color schemes, such as Chinese red, glazed yellow, etc., to create a strong cultural atmosphere and enhance the artistic value of the brochure.

4. Content convergence: The traditional cultural elements are combined with the products, services and development course of the enterprise to make the contents of the brochure more cultural connotation and attractive.

Integration of traditional cultural elements through cross-border integrationCorporate Brochure DesignIt can not only improve the brand image and reputation, but also enhance the cultural identity of the target audience and enhance the brand communication power. At the same time, this also puts forward higher requirements for enterprises, which require enterprises to keep the tradition and innovate constantly, and promote the organic combination of traditional culture and modern design. In the future, the trend of cross-border integration will become more obvious and will bring more business value and social value to enterprises.