The advent of the mobile Internet era has brought tremendous changes to all walks of life. In this era, the speed and way of information transmission has changed dramatically, and the channels for people to access and share information have become diversified. In this context, the design of corporate brochures also faces new challenges and opportunities. This paper will explore the direction of innovation in brochure design in the mobile Internet era.

I. Innovation of design concept

In the mobile Internet era, information spreads faster and more widely. Therefore, the design concept of enterprise brochures also needs to keep pace with the times. First, focus on user experience and design with user-centricity. The brochure not only conveys the brand image and product information of the company, but also captures the user's attention, stimulates their interest and curiosity. Next, want to pay attention to visual effect, use concise and bright visual element and color collocation, make brochure more attractive. Finally, we should pay attention to the quality of the content, avoid overly fancy formalism, and pay attention to the authenticity and credibility of the content.

II. Innovation of Design Form

Traditional enterprise brochures are mostly printed on paper. In the mobile Internet era, enterprise brochures can be more diversified. For example, the brochure can be designed in the form of an app, an applet, or an H5 page to make it more in line with the reading habits of modern people. In addition, AR/VR technologies can be used to help users understand the features of products or services more intuitively, enhancing their sense of engagement and interaction. In addition, the brand image and product information of the enterprise can be presented to users in a more vivid and intuitive manner by means of short videos and live broadcasts.

III. Innovation of Design Content

In the mobile Internet era, users obtain information in more diversified ways. Therefore, the content of enterprise brochures also needs to be continuously innovated. First of all, should pay attention to the authenticity of the content, to ensure that the propaganda content is consistent with the actual situation. Secondly, we should pay attention to the interest of the content and express the characteristics and advantages of the product or service in light, humorous language. In addition, we can also understand the needs and preferences of users by interacting with users, soliciting opinions, and so on, so as to design targeted publicity content. Finally, we should pay attention to the timeliness of the content, timely update the publicity content, and keep the synchronization with the market and user demand.

In the mobile Internet era,Corporate Brochure DesignContinuous innovation is required to adapt to new market environments and user needs. By focusing on user experience,innovative design form,innovative design content,etc,it can make enterprise brochure more attractive,communicate enterprise brand image and product information better,enhance user's sense of participation and interaction. Only in this way can we be invincible in the fierce market competition.