I. Dimensions

The primary parameter in the design of a corporate brochure is size, including the size of the finished product and the size of the inside page. The dimensions of the finished product are usually in inches, and the common dimensions are A4, A3, A2, etc. The inside page size is determined according to the actual situation of the enterprise, the paper size, layout and other factors need to be considered. Knowing the inside page size is essential, as it is the basis for brochure design.

II. Color

Color in the design of a corporate brochure is also one of the most important parameters. The standard color or main color of the company is usually used to highlight the company's image and brand style. At the same time, the color also affects the visual effect of the brochure, helping to capture the reader's attention. During the design process, you need to specify which color to use and ensure color consistency. If enterprise standard colors are involved, spot color numbers or four color values are often required.

III. Typography

Typography is one of the most important parameters in brochure design. Typography should follow certain rules and principles, such as alignment, contrast, repetition, etc., to enhance visual effect and convey information. In the typesetting process, you need to take into account the brand style of the enterprise and the theme of the brochure, and select the appropriate font, font size, spacing and other elements. At the same time, you need to ensure consistency in typography to avoid visual confusion.

IV. Content

The content of a corporate brochure is also a very important parameter. The theme and purpose of the brochure need to be clearly defined and designed around them. The content should be concise, prominent, and in line with the actual situation and brand image of the enterprise. In addition, you need to consider how the content is presented, such as the combination of text, pictures, and diagrams, to enhance the visual effect of the brochure and the effect of conveying information.

V. Layout

Layout is another important parameter in brochure design. The layout of the page and the allocation of space need to be considered in order to achieve the best visual effect and the effect of conveying information. You need to ensure that the page layout is consistent to avoid visual confusion. At the same time, the layering and visual flow of the page need to be considered to direct the reader to the important information.

VI. Font and size

Fonts and font sizes are an integral part of brochure design. You need to choose the right font and size to highlight the key message and match the brand style of your business. It is also important to consider the legibility and readability of the font to ensure that the information in the brochure is accurate.

VII. Pictures and illustrations

Pictures and illustrations are an integral part of brochure design, enhancing visuals and conveying more information. You need to select high-quality images and illustrations and make sure they match the theme and purpose of the brochure. Also, you need to consider the size and location of the image to enhance the visual effect and highlight the important information.

To sum up,Corporate Brochure DesignParameters include size, color, typography, content, layout, font and size, and pictures and illustrations. These parameters require clear data and units to ensure the quality of the design and communication of the brochure. At the same time, it is necessary to adjust and perfect according to the actual situation of the enterprise and the result of the market research, so as to build up the brochure which accords with the brand image and market demand of the enterprise.