The Concept of Bleeding Line in Business Brochure Design
Bleeding lines refer to the part where white edges are left or important information is cut off on the re-finished product to prevent the edges of the picture and text from being cut out accurately. Generally, the bleeding line is 3 mm longer than other parts to attract attention. Bleeding lines also play an important role in the design of corporate brochures. The concept, function, design skills and precautions of bleeding line will be elaborated.
I. Concept of bleeding line
Bleeding lines are lines placed on the four sides of a brochure or at specific positions to ensure that important information in the brochure is not cut out. Due to possible errors during the printing process, such as paper folding, inaccurate cutting, etc., the setting of bleeding lines maximizes the integrity of important information in the brochure.
II. The role of the bleeding line
Ensure information integrity: By setting the bleeding line, important information can be prevented from being cut out, ensuring the complete delivery of the information.
Enhance the standardization of the brochure: Bleeding lines are part of the design specification. Setting bleeding lines can enhance the standardization of the brochure and enhance the professional image.
III. Precautions
Learn about the printing process: When designing the brochure, the designer should understand the printing process used, such as binding, horse binding, etc., to ensure that the setting of the bleeding line meets the actual production requirements.
Ensure that information is accurately communicated: Pictures and texts within the bleeding line should accurately convey the enterprise information to avoid typos, blurring and other problems, so as not to affect the publicity effect.
Communicate with the printer: During the design process, the designer should communicate closely with the printing plant to ensure that the setting of the bleeding line meets the actual production requirements and avoid information loss due to errors.
Anyway, the bleeding line was inCorporate Brochure DesignThe plays an important role in . By properly setting the bleeding line, the visual effect can be improved, the information integrity can be ensured, and the brochure standardization can be enhanced. Designers should understand the printing process, ensure accurate information and communicate closely with printers to improve the design quality and practical effect of brochures.
