I. Clarify the design purpose of the brochure.

Before you begin to design, you should first clarify the purpose of the brochure. Only when the purpose of publicity is clear, can we design the brochures that meet the purpose, so as to achieve better publicity effect. For example, to let the public know the background strength of the school, to stimulate their interest in learning, or to build up the brand image of the school? Only after the information is clear, can the design theme be further defined and designed around the theme.

II. Content planning with pictures and texts

Designing a successful art training school brochure requires a structured and rich content plan. This is the kind of planning that puts the elements in the brochure just right. Here, we should pay attention to the accuracy of the information, in the form of graphic and text, fully show the characteristics of the school, and have attractive characteristics or advantages, avoid design as general public propaganda materials. The brochure should have the right description and the right pictures. Good graphic design makes it easier for readers to understand and remember the subject, and helps to promote school brochures.

III. Importance of typographical layout

For brochures, typographical layout is also a crucial part. First of all, designers need to make a reasonable layout of the whole layout, to make the theme prominent, the information level clear, the structure clear. The collocation of colors, pictures and text should also conform to aesthetic standards and bring a pleasant visual enjoyment to the reader. At the same time, note that the text and pictures should be in line with the reading habits, from left to right or from top to bottom arranged. In addition, in the design should pay attention to the width of the page, the size of the picture, the number of white space and other factors, these will affect the visual effect of the whole brochure.

IV. Highlighting the Characteristics and Advantages of the School

In the design of the brochure, we should highlight the characteristics and advantages of the school. Key information such as teachers, teaching environment, and teaching quality can be displayed by means of text description and pictures. At the same time, the advantages and characteristics of the school can be highlighted by comparison with other similar schools. For example, the strengths and strengths of the school can be demonstrated by showing the school's teaching results, students' evaluations, etc. In addition, the design of the brochure should pay attention to the authenticity and accuracy of the information to avoid misleading the public.

V. Grasp the overall style

The overall style of design is the soul of the whole brochure. Designers should determine the overall style based on the school's characteristics and brand image, such as whether to go simple and fresh or atmospheric high-end. At the same time, also should pay attention to the design style of the whole album to be unified, avoid the appearance of too fancy or too simple phenomenon. In the choice of color also should pay attention to collocation and coordination, do not appear the phenomenon of color confusion.

Anyway, a successful art training schoolCorporate Brochure DesignDesigners need to fully understand the characteristics and brand image of the school, grasp the overall style, highlight the characteristics and advantages of the school, and pay attention to details such as typographical layout and graphic collocation. Only in this way can an attractive brochure be produced for better publicity.