Printing and production of brochures
Brochure is an important corporate or personal communication tool, and its production process requires precise planning and execution. This article will introduce in detail the process of printing and production of brochures, including size setting, material selection, content planning, design and production and printing process.
First of all, size setting is the first step in making a brochure. In general, the A4 size is the usual size, but for certain brochures, such as catalogues, smaller sizes, such as 210mm x 140mm, may be used. When setting the size, we need to consider the overall layout of the album and the final rendering.
Secondly, material selection is also a key link. Common brochure materials include paper, PVC, etc. Paper is the mainstream material for promotional albums, especially ordinary paper, which is cheap, easy to use and suitable for some simple designs. For more advanced brochures, a more rigid PVC material can be used to enhance the texture of the album.
Next is content planning, which is the core part of the brochure. We need to clearly communicate the core values and objectives of our business so that readers can gain insight into our products or services. The content should be concise and clear to avoid being overly complex or obscure.
The design production phase includes the steps of design sketching, typesetting and proofreading. Design sketches shall be closely linked to content planning to ensure that the visual effect of the design is consistent with the content. Typography should follow certain rules, such as alignment and repetition of elements, to enhance the visual effect. Proofreading is an important step in ensuring that the content is correct and avoids unnecessary errors.
Finally, the printing process. When selecting printing equipment, we need to consider the size and material of the album. For smaller albums, you can choose lithography, while for larger albums or for special effects, you can choose gravure or screen printing.
In short, the production of the brochure requires careful planning and execution. From sizing to selecting materials, from content planning to design and production, to the final printing process, every step requires careful control. Only in this way can we produce excellentBrochure, successfully communicating our message and values.
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Remember to choose the right album printing company manufacturer, achieve the brand world.