Printing, as a traditional culture and art, has always played an important role in modern society. It can not only convey information such as text and pictures to people, but also play the role of brand communication. With the rapid development of science and technology, many changes have taken place in printing production, among which the most representative is the rise of short-print printing.

The emergence of short-print printing is a way to meet the needs of modern fast copyright, small-batch printing and so on. In the traditional printing production, usually choose to use the classic "offset" way to complete. But its output speed is relatively slow, the need for printing plate, stamping plate, production costs are higher. The short-print printing mode requires the user to print directly according to the output file, which can save a lot of time and resources, and provide accurate and small-batch printing.

At present, the product types and quality of short edition printing have become more and more perfect. The most difficult thing is that it can easily adapt to the output of different printing materials and graphics colors, and ensure the quality of the picture presentation. At the same time, the printing speed of modern short-print printing is relatively fast, not only the output is fast, more importantly, the price is relatively much cheaper than the traditional printing.

There is an important reason why short-print printing is widely regarded in modern society: The need for personalization is growing. Traditional offset printing requires fixed layout and quantity, and can only print a large number of the same samples. However, in the information age, consumers have higher requirements for cultural features and artistic sentiments, especially for special products such as art collection or printing. And the production of short edition printing, just can meet the demand of individual customization. Its small-batch printing and low cost make the creativity have strong fluidity and adaptability, especially suitable for small-scale printing, packaging and greeting cards, musical performances, hotel customization, background wall for various activities, etc.

Another factor that also laid the groundwork for the rapid spread of short-print printing is the digital faucet. The omnipotent digital capital, represented by Max • Anderson of Silicon Valley, has greatly promoted the speed of its promotion since the digitalization of short-print printing. In the digital era, short-print printing can quickly subvert the entire industry pattern. What is more commendable is that its bottom-layer support and downstream inventory problems have been well addressed, eliminating material waste caused by inventory residue.

To sum up, the rise of short-printing shows that modern science and technology plays an important role in the traditional cultural industry. In the future, driven by the digital age, short-print printing will be customized and personalized.printing productionWays have broader prospects and market space.