Implement design and create value

Driven by the upsurge of e-commerce, more and more enterprises tend to choose online promotion and abandon the traditional channels of offline promotion. In order to emerge in the fierce market competition, as a designer, you must be prepared to face new challenges.

1. Paper albums must have special features

Small to match color, design, big to effect, concept, to achieve unique, refreshing, this is the paper album design necessary condition. Consumers easily fatigue vision, in the uniform information, unique design, not only can intuitively convey the corporate image, but also can improve the reputation and reputation of the enterprise.

2. Electronic brochures should also be improved

With the popularity of social platforms, companies are constantly shifting their attention to digital marketing tools, such as WeChat graphics, H5 pages, websites, and so on. It's no exaggeration to say that more and more consumers have become familiar with brands in electronic channels.

However, electronic brochures have its own problems, such as multi-screen compatibility and interactivity, and sometimes website access speed is slow, pages are blocked by browsers because of flash or long-time carousel. So, as a designer, you need to constantly upgrade your technology, enhance your interactive experience, and make your images more fun and shareable.

3. Consumer demand analysis, more thorough attention

Create a good album, not only needs to be attractive, but also needs to be tailored to the needs of consumers. Consumers' purchasing decisions are made up of complex factors, including demand, budget, brand and product identification. Therefore, as a designer, you should stand on the customer's point of view, the customer's consumption behavior and psychological habits to design and create.

Avoiding Misconceptions and Improving Creativity

The reality is that the biggest problem many companies face is a lack of understanding and full implementation of communications strategies, such as companies that don't have the talent to do it or just want to spend as little money as possible. However, to do propaganda or not to do it, to do it must do well. It is easy to backfire on the premise of cost reduction that is not cheap. Proper publicity investment can win in marketing.

1. Don't try to imitate

Many designers use brochures from competing brands or industry leaders as samples, sometimes to the same degree as color combinations. However, over-parody can only make originality less and look like no bright spots.

2. Understand the skills and characteristics of album printing

Not only the design itself, but the pre-press production of the brochure is also important. High-quality albums require high-quality printing. Different printing processes, as well as the quality of the printed paper and different processing methods, will have an impact on the final brochure. To do a good job in designing an album, it is necessary to understand not only the matching of fonts and colors, but also technical issues such as publishing process, paper characteristics and correct placement order.

3. rethinking the plan

In the process of designing and producing a brochure, it is difficult to get to the point where every detail needs to be considered and tried again and again. Each design, color, font, and image needs to be modified and refined over and over until the final result is achieved.

Create value and break boundaries

For the saturation of e-commerce, interactive forms of publicity remain the focus. By being interactive and social, millions of viewers can share and communicate through a variety of social media,album designBoundless Propagation of .

Recommended Reading：

How to make the making of page-turning electronic album become a way of brand promotion and enhance the brand's popularity and reputation

Deep understanding of color application in print design

How to Optimize the Color Balance of Packaging and Printing Design

Revealing the Psychology of Color in Album Printing Design